Bernd Volcic
Senior Director Business Unit Sportswear & Training Emerging Markets at adidas | Dubai, United Arab Emirates
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As the Senior Director of the Business Unit Sportswear & Training for Emerging Markets at adidas, Bernd Volcic stands at the forefront of a dynamic and rapidly evolving sector. With a deep understanding of the unique challenges and opportunities present in 128 diverse countries—including key growth markets such as Saudi Arabia, the UAE, India, Turkey, Southeast Asia, and Africa—Bernd leverages his extensive experience as a former professional athlete to inspire and lead high-performing teams. His unique leadership style fosters a culture of excellence, enabling teams to not only meet but exceed ambitious performance targets.
Bernd's expertise in strategy development and market implementation has been pivotal in driving adidas's growth in these emerging markets. He has successfully spearheaded key projects that align with the brand's vision of promoting an active lifestyle while adapting to local consumer preferences. His proficiency in digital merchandising and business analysis allows him to identify market trends and consumer behaviors, ensuring that adidas remains competitive and relevant in a fast-paced environment.
With an MBA focused on Digital Business, Bernd combines analytical rigor with creative marketing strategies to enhance brand visibility and consumer engagement. His skills in financial modeling and management consulting further bolster his ability to make data-driven decisions that optimize operational efficiency and profitability. As a multilingual leader fluent in Italian, Bernd effectively communicates with diverse teams and stakeholders, fostering collaboration across borders. Under his guidance, adidas continues to solidify its position as a leader in the sportswear industry, particularly in the burgeoning markets of the future.
Senior Director Business Unit Sportswear & Training Emerging Markets at adidas in January 2022 to Present
Senior Brand Director India at adidas in January 2024 to May 2024
Director Business Development Emerging Markets at adidas in April 2021 to December 2021
Apparel Category Director Europe at adidas in May 2019 to April 2021
Head of On-Site Marketing / Digital Merchandising at Majid Al Futtaim in October 2018 to April 2019
Director Merchandising Western Europe at adidas in October 2017 to January 2018
Senior Director of Business Unit Training Western Europe at adidas in June 2017 to September 2017
Director Merchandising Western Europe at adidas in April 2016 to May 2017
TV-Expert SKY Sport Austria at Sky in October 2012 to May 2017
Senior Manager Merchandising Western Europe at adidas in August 2014 to April 2016
Business Management Program - MBA exclusive leadership program at adidas in January 2013 to August 2014
MBA project - CoE Retail at adidas in June 2012 to August 2012
Professional Basketball Player at Various Professional Basketball Teams in August 1997 to June 2011
Austrian Basketball Nationalteam Player & Teamcaptain at Austrian Basketball Nationalteam in January 1995 to August 2006
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Discover more about adidasWhat is Bernd Volcic email address?
Email Bernd Volcic at [email protected] and [email protected]. This email is the most updated Bernd Volcic email found in 2026.
How to contact Bernd Volcic?
To contact Bernd Volcic send an email to [email protected] or [email protected].
What company does Bernd Volcic work for?
Bernd Volcic works for adidas
What is Bernd Volcic's role at adidas?
Bernd Volcic is Senior Director Business Unit Sportswear & Training Emerging Markets
What is Bernd Volcic's Phone Number?
Bernd Volcic's phone (**) *** *** 409
What industry does Bernd Volcic work in?
Bernd Volcic works in the Retail Apparel And Fashion industry.
Bernd Volcic Email Addresses
Bernd Volcic Phone Numbers
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