Benoit Laforce
General Manager - AutoTrader Media at AutoTrader.ca | Candiac, Quebec, Canada
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Benoit Laforce, as General Manager of AutoTrader Media, brings over 15 years of extensive experience in the automotive advertising sector, having been a pivotal member of the TRADER organization since June 1998. His deep-rooted expertise encompasses a wide array of advertising modalities, including traditional media, online advertising, and sophisticated digital marketing strategies such as SEO and SEM. At AutoTrader.ca, Benoit plays a crucial role in shaping the brand's mission to serve as a trusted resource for Canadian car buyers, particularly those who may feel uncertain in their purchasing decisions.
Under Benoit's leadership, AutoTrader Media has embarked on several key projects aimed at enhancing user engagement and optimizing the digital buying experience. He has spearheaded initiatives that leverage advanced web analytics and mobile marketing strategies to ensure that AutoTrader.ca remains at the forefront of the automotive marketplace. His proficiency in online advertising and social media marketing has not only driven traffic to the platform but has also significantly improved conversion rates, making the buying process smoother for consumers.
Benoit's strategic vision is complemented by his analytical skills, allowing him to dissect web statistics and derive actionable insights that inform marketing strategies. His commitment to innovation and excellence in digital marketing positions AutoTrader Media as a leader in the automotive advertising landscape, ensuring that it continues to meet the evolving needs of Canadian car buyers in an increasingly competitive market.
General Manager - AutoTrader Media at AutoTrader.ca in April 2022 to Present
Co-Founder & Managing partner at Dealer Breacher in January 2017 to May 2022
General Manager - Website (TAdvantage) & Advertising (TRFFK) for AutoSync division of AutoTrader.ca at AutoSync in April 2021 to March 2022
General Manager - Advertising Solutions at autoTRADER.ca in May 2018 to April 2021
Business Development - Developpement des affaires - TradeRev at TradeRev in January 2017 to March 2017
Director of Sales Eastern Region - Directeur des ventes Est du Canada - TradeRev at TradeRev in January 2015 to January 2017
Account Director at autoTRADER.ca in February 2014 to January 2015
Directeur de comptes clé / Key Account manager pour Trader Corporation at autoTRADER.ca in June 1998 to February 2014
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Connaisssance du marché automobile
Connaissance du Web (SEO - SEM - Réseau Sociaux)
Connaissance de la Publicité en ligne et l'analyse de leur résultat
Connaissance de la publicité traditionnelle et l'analyse de leur résultat
Formation | Vente axé sur la création de valeur - Par The Summit Group
SEO
SEM
Online Advertising
Digital Media
Web Analytics
Web 2.0
Web Marketing
Automobile
Social Media Marketing
Online Marketing
Salesforce Training
Dealer.com control center
Account Management
Digital Marketing
Google Adwords
Advertising Sales
Mobile Marketing
Digital Strategy
Google Analytics
PPC
Lead Generation
Marketing social
Gestion de compte
Marketing digital
Stratégie marketing
Publicité en ligne
Génération de leads
Marketing en ligne
Statistiques web
Marketing Strategy
Marketing mobile
Stratégie numérique
Média numérique
Adwords Google
Régie publicitaire
Optimisation des moteurs de recherche (OMR)
Moteur de recherche Marketing (SEM)
Business Development
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Discover more about AutoTrader.caWhat is Benoit Laforce email address?
Email Benoit Laforce at [email protected]. This email is the most updated Benoit Laforce email found in 2026.
How to contact Benoit Laforce?
To contact Benoit Laforce send an email to [email protected].
What company does Benoit Laforce work for?
Benoit Laforce works for AutoTrader.ca
What is Benoit Laforce's role at AutoTrader.ca?
Benoit Laforce is General Manager - AutoTrader Media
What is Benoit Laforce's Phone Number?
Benoit Laforce's phone (416) ***-*160
Benoit Laforce Email Addresses
Benoit Laforce Phone Numbers
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