Ben Lard
Brand Strategy Consultant at Charles Street Strategy | United States
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Ben Lard is a powerhouse in the realm of brand strategy, currently making waves as a Brand Strategy Consultant at Charles Street Strategy. With a wealth of experience garnered from prestigious agencies like BBDO, McCann Worldwide, and TAXI, Ben has honed his expertise in consumer behavior, brand management, and business development. His work spans a diverse portfolio of high-profile brands, including Michelob Ultra, Aflac, and the James Beard Foundation, where he has consistently delivered innovative strategies that resonate with target audiences.
At Charles Street Strategy, Ben is known for his ability to weave together critical thinking and qualitative research to craft compelling brand narratives. His approach is deeply rooted in understanding consumer psychology, allowing him to navigate the complexities of brand positioning in today’s fast-paced market. Whether he’s negotiating partnerships or developing comprehensive branding strategies, Ben’s insights are both actionable and transformative.
Key projects that showcase Ben’s prowess include revitalizing brand identities for established companies and launching new products that capture market attention. His strategic vision not only drives business growth but also fosters meaningful connections between brands and consumers. Colleagues often describe him as a whirlwind of inspiration, dedicating nearly every waking hour to refining his craft and pushing the boundaries of what brand strategy can achieve. With an unwavering commitment to excellence, Ben Lard continues to be a dynamic force in the industry, inspiring those around him to elevate their own strategic thinking and creativity.
Brand Strategy Consultant at Charles Street Strategy in December 2018 to Present
Director of Strategic Planning, North America at TLC Marketing Worldwide in June 2018 to November 2018
Director, Insight & Strategy at TBWA\Worldwide in June 2016 to May 2018
Senior Strategic Planner at KWG in March 2014 to March 2016
Senior Integrated Strategic Planner at Havas Worldwide in June 2013 to January 2014
Strategic Planner at TracyLocke in April 2011 to May 2013
Account Planner (Digital) at Digitas North America in May 2009 to July 2010
Partner at Proper Model Management in June 2006 to December 2008
Strategic Marketing Manager/Fabric Scout at JD Light International in March 2002 to May 2006
Account Executive at Wolf Group in February 2001 to January 2002
Assistant Account Executive at MullenLowe U.S. in July 1999 to February 2001
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Multicultural Marketing
Strategic Thinking
Inspiration
Market Research
Consumer Behavior
Content Strategy
Negotiation
Client Relations
Qualitative Research
Critical Thinking
Data Analysis
Consumer Insights
Creative Strategy
Digital Strategy
Integrated Marketing
Marketing
Customer Insight
SEM
Digital Marketing
Marketing Strategy
Advertising
Interactive Marketing
New Business Development
Online Advertising
Management
Strategy
Relationship Marketing
Mobile Marketing
Brand Strategy
Analytics
Digital Media
Branding
Brand Management
Creative Briefs
Quantitative Research
Business Development
Social Media
Brand Positioning Strategies
Strategic Brand Consulting
Integrated Brand Marketing
Advertising Management
Strategic Insights
Creative Campaign Development
Leadership
Team Leadership
Strategic Planning
Business Strategy
Executive Management
Online Marketing
Start-ups
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Discover more about Charles Street StrategyWhat is Ben Lard email address?
Email Ben Lard at [email protected] and [email protected]. This email is the most updated Ben Lard email found in 2026.
What is Ben Lard phone number?
Ben Lard phone number is +19175820197.
How to contact Ben Lard?
To contact Ben Lard send an email to [email protected] or [email protected]. If you want to call Ben Lard try calling on +19175820197.
What company does Ben Lard work for?
Ben Lard works for Charles Street Strategy
What is Ben Lard's role at Charles Street Strategy?
Ben Lard is Brand Strategy Consultant
What industry does Ben Lard work in?
Ben Lard works in the Advertising Services industry.
Ben Lard Email Addresses
Ben Lard Phone Numbers
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