Ben Buss
Director Website Strategy and Performance at Fidelity Life | Madison, Wisconsin, United States
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As the Director of Website Strategy and Performance at Fidelity Life, Ben Buss is at the forefront of transforming the digital landscape to enhance customer engagement and drive business growth. With a passion for building brands through innovative experiences, Ben leverages his extensive expertise in digital marketing and change management to craft consumer-focused strategies that resonate in today’s fast-paced environment. His role involves collaborating closely with C-Level leadership to define and implement strategies that not only increase customer satisfaction but also propel revenue growth through effective lead acquisition and conversion optimization.
Ben champions the integration of emerging technologies and human-centered design principles, ensuring that Fidelity Life's digital platforms are not only user-friendly but also strategically aligned with market demands. His leadership of global cross-functional teams exemplifies his ability to motivate and inspire high-caliber professionals, fostering an environment of collaboration and creativity. Key projects under his direction have included the development of comprehensive digital strategies that have significantly enhanced customer acquisition metrics and streamlined the e-commerce purchasing process.
With a strong foundation in marketing strategy and agency relations, Ben is adept at navigating the complexities of the digital landscape, driving initiatives that remove friction from the customer journey. His commitment to technological innovation and career development within his teams ensures that Fidelity Life remains a leader in the insurance sector, consistently delivering exceptional value to its customers while adapting to the ever-evolving digital marketplace.
Director Website Strategy and Performance at Fidelity Life in May 2024 to Present
Director Digital Acquisition Experience at American Family Insurance in March 2018 to February 2024
Digital Experience Manager at American Family Insurance in November 2015 to March 2018
Oscar Mayer Business Unit Leader - Technology Strategy at The Kraft Heinz Company in November 2012 to November 2015
Digital Marketing Manager at Kraft Foods Group in December 2008 to December 2012
Global Infrastructure Program Manager at Kraft Foods Group in May 2006 to December 2008
Senior Project Manager at Kraft Foods Group in December 1999 to May 2006
Systems Intern at UnitedHealth Group in May 1999 to August 1999
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Customer Relationship Management (CRM)
Relationship Building
Product Strategy
A/B Testing
E-Commerce
Product Management
Management
Cross-functional Team Leadership
Leadership
Strategy
Project Management
Marketing Strategy
Process Improvement
Strategic Planning
Team Leadership
Business Analysis
Change Management
Business Process Improvement
Program Management
Vendor Management
Technological Innovation
Digital Marketing
Business Relationship Management
Contract Negotiation
Coaching
Presentation Skills
Knowledge Management
Process Simplification
Team Motivation
Career Development
Culture Change
Agency Relations
Marketing
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Discover more about Fidelity LifeWhat is Ben Buss email address?
Email Ben Buss at [email protected]. This email is the most updated Ben Buss email found in 2026.
What is Ben Buss phone number?
Ben Buss phone number is +16083323119.
How to contact Ben Buss?
To contact Ben Buss send an email to [email protected]. If you want to call Ben Buss try calling on +16083323119.
What company does Ben Buss work for?
Ben Buss works for Fidelity Life
What is Ben Buss's role at Fidelity Life?
Ben Buss is Director Website Strategy and Performance
What industry does Ben Buss work in?
Ben Buss works in the Insurance industry.
Ben Buss Email Addresses
Ben Buss Phone Numbers
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