Ben Abbotts
Head of Product & Technology at South China Morning Post SCMP | Hong Kong SAR
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As Vice President of Digital Product at the South China Morning Post (SCMP), Ben Abbotts brings over two decades of expertise in digital media, focusing on product development, strategy, user experience design, and data analytics. In his current role, he oversees a diverse portfolio of core news products, including SCMP.com, the SCMP mobile app, and specialized platforms like Abacus and Inkstone. Under his leadership, a dedicated team of 50 professionals collaborates to enhance user engagement and drive digital transformation across these platforms.
Ben's strategic vision is pivotal in navigating the rapidly evolving landscape of digital journalism. He employs a data-driven approach to product development, leveraging web analytics and behavioral analytics to inform decisions that enhance user experience and optimize content delivery. His proficiency in A/B testing and search engine marketing (SEM) ensures that SCMP's digital offerings not only meet but exceed audience expectations, fostering a loyal readership in a competitive market.
Key projects under Ben's guidance include the integration of advanced CRM systems to personalize user interactions and the implementation of innovative advertising solutions that align with user preferences. His commitment to continuous improvement and digital innovation positions SCMP as a leader in the media industry, adept at adapting to the challenges of the digital age while maintaining journalistic integrity. Ben's blend of technical acumen and strategic foresight makes him a vital asset to SCMP, driving the future of digital news delivery in the Asia-Pacific region.
Head of Product & Technology at South China Morning Post SCMP in January 2024 to Present
Vice President, Product at South China Morning Post SCMP in October 2019 to December 2023
Director, Digital Product Development at South China Morning Post SCMP in January 2016 to October 2019
Deputy Director, Digital Innovation & Technology at South China Morning Post SCMP in January 2012 to December 2015
Assistant Director, Digital Business Development at South China Morning Post SCMP in May 2010 to January 2012
Senior Manager, Digital Business Development at South China Morning Post SCMP in September 2009 to May 2010
Digital Marketing Manager at South China Morning Post SCMP in December 2007 to September 2009
Regional Account Director at Euro RSCG in January 2003 to December 2007
Project Director at Euro RSCG in January 2000 to January 2003
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Digital Strategy
Digital Marketing
Digital Media
Integrated Marketing
CMS
Information Architecture
Marketing
Advertising
CRM
SEM
Mobile Devices
Digital Project Management
SEO
Online Advertising
Usability
Product Development
retention marketing
Online Product Development
Online Publishing
acquisition marketing
Web Analytics
Drupal
A/B Testing
Big Data Analytics
Online News
Digital Product Development
Behavioral Analytics
Customer Lifecycle Management
Customer Relationship Management (CRM)
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Content Management Systems (CMS)
Product Management
Product Design
Mobile Product Development
Digital Innovation
Digital Transformation
Team Management
Product Launch
Product Strategy
Mobile Applications
Analytics
strategy
Business Strategy
Management
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Discover more about South China Morning Post SCMPWhat is Ben Abbotts email address?
Email Ben Abbotts at [email protected]. This email is the most updated Ben Abbotts email found in 2026.
What is Ben Abbotts phone number?
Ben Abbotts phone number is +15033641450.
How to contact Ben Abbotts?
To contact Ben Abbotts send an email to [email protected]. If you want to call Ben Abbotts try calling on +15033641450. (updated on October 30, 2024)
What company does Ben Abbotts work for?
Ben Abbotts works for South China Morning Post SCMP
What is Ben Abbotts's role at South China Morning Post SCMP?
Ben Abbotts is Head of Product & Technology
Ben Abbotts Email Addresses
Ben Abbotts Phone Numbers
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