Becca Lawson's Email & Phone Number
Brand Builder || Rabble Rouser || VP Brand @ Hippo
Becca Lawson's Work Experience
VP Brand Hippo
January 2021 to Present
Blackboot Brand Builders
December 2018 to January 2021
VP, Brand Marketing
December 2016 to October 2018
Senior Director Brand Marketing
March 2015 to January 2017
January 2013 to March 2015
Goodby, Silverstein & Partners
January 2008 to January 2013
January 2006 to January 2008
Manager of Advertising
January 2003 to January 2006
January 2001 to January 2003
Assistant Account Manager
January 1998 to January 2001
Becca Lawson's Education
The University of Texas at Austin
January 1995 to January 1999
Becca Lawson's Professional Skills Radar Chart
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Becca Lawson's Estimated Salary Range
About Becca Lawson's Current CompanyLyft
Frequently Asked Questions about Becca Lawson
What company does Becca Lawson work for?
Becca Lawson works for Lyft
What is Becca Lawson's role at Lyft?
Becca Lawson is VP, Brand Marketing
What is Becca Lawson's Phone Number?
Becca Lawson's phone (213) ***-*341
What industry does Becca Lawson work in?
Becca Lawson works in the Marketing & Advertising industry.
About Becca Lawson
💼 Past Experience
Background:Becca Lawson is currently a Account Director at Goodby, Silverstein & Partners from 2008 to 2013 (5 years).Becca Lawson worked as an Accounts Manager at BBH from 2006 to 2008 (2 years).Becca Lawson was a Manager of Advertising at SAP from 2003 to 2006 (3 years).Becca Lawson was Assistant Account Manager at GSD&M from 1998 to 2001 (3 years).Becca Lawson was VP, Brand Marketing at Lyft from December 2016 to October 2018 (1 year 11 months) in San Francisco Bay Area.Becca Lawson was Lead Consultant at Blackboot Brand Builders in San Francisco Bay Area.Becca Lawson has been quoted in the following press releases:"For startups, a major shift is happening and they need to go with the flow – now""Get Yourself on the radar of major brands like Coke, Pepsi and Facebook""The biggest challenge for startups is to focus on one product and be the best at it"Becca Lawson's work experiences:Brand-builder || Rabble-rouser || Ring-leaderBecca Lawson is currently a Account Director at Goodby, Silverstein & Partners from 2008 to 2013 (5 years). . Account Director at BBH from 2006 to 2008 (2 years). . Manager of Advertising at SAP from 2003 to 2006 (3 years). . Account Supervisor at Publicis from 2001 to 2003 (2 years). . Assistant Account Manager at GSD&M from 1998 to 2001 (3 years). . VP, Brand Marketing at Lyft from December 2016 to October 2018 (1 year 11 months) in San Francisco Bay Area. Put the Lyft brand on steroids. Catapulted Lyft from a relatively unknown second fiddle in rideshare to a major contender -- doubling awareness and market share in critical geographies in under 18 months. Built brand fame through a balanced portfolio of brand tactics including integrated campaigns, entertainment and influencer marketing, partner marketing, content marketing, and ride experience. Measured it all.Lead a Merry Band of 25 marketers. Business Lead at Freelance from 2013 to March 2015 (2 years) in NY / SF. Leveraged a decade of learning from the world’s leading agencies and spread the love amongst numerous clients. Helped brands transition from speaking their truth through advertising to living their truth through brand actions. Started agencies and started satellite offices. Won Lions, Pencils and a pitch here and there.Clients: Goodby Silvertsein & Partners, Barton F. Graf 9000, Venables Bell & Partners, twofifteenmccannComcast, Kayak, Little Ceasars, Purity Vodka, LINE, Workday, Audi, New Business. Lead Consultant at Blackboot Brand Builders in San Francisco Bay Area. I consult for clients and companies with rebel-spir. Are you seeking exponential awareness and growth? I provide expertise in the areas of brand strategy, integrated campaign planning, product marketing, brand partnerships and placements, social content and influencer marketing, experiences and events. Senior Director Brand Marketing at Pandora from March 2015
Becca Lawson's educational background and work readiness are based on her past education. Becca Lawson has a Bachelor’s degree in Advertising from The University of Texas at Austin. She also studied at The University of Texas at Austin from 1995 to 1999. Becca Lawson has experience in advertising and has worked in many different industries. Her most recent job is as the shift lead at a restaurant. Becca Lawson is very experienced and is very prepared for her future.
💡 Technical & Interpersonal Skills
Becca Lawson's Professional, Technical, and interpersonal skills:Becca Lawson is a very experienced Account Director and Senior Director at Goodby, Silverstein & Partners from 2008 to 2013, where she Account Director at BBH from 2006 to 2008 and Manager of Advertising at SAP from 2003 to 2006. She also worked at Publicis from 2001 to 2003 as an Assistant Account Manager and VP, Brand Marketing at Lyft from December 2016 to October 2018 as a part of the San Francisco Bay Area team. Lawson has also been a lead consultant at Blackboot Brand Builders in San Francisco Bay Area for clients and companies with rebel-spirit, and has measured and measured everything. Her experience in the areas of brand strategy, product marketing, brand partnerships, social content and influencer marketing, experiences and events make her a highly skilled leader and a great team player.
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In a nutshell
Becca Lawson's Ranking
Ranked #1,373 out of 27,460 for VP, Brand Marketing in California
Becca Lawson's Personality Type
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
2 year(s), 0 month(s)
Becca Lawson's Willingness to Change Jobs
Open to opportunity?
There's 93% chance that Becca Lawson is seeking for new opportunities