Seasoned, results driven, financial executive with over 17 years of extensive experience of strategic planning in the technology industry. Offer an impressive track record of delivered results for several emerging high growth companies, including a highly successful IPO and numerous acquisitions. Proven strategic vision as well as hands on leader driving and implementing change.
Specialties: Financial Planning and Analysis, FP&A, Strategic Planning, Business Planning, Business Performance Management, Mergers & Acquisitions, IPO, Venture Capital, Investment Analysis, Corporate Finance, Investor Relations, On Demand software, Software as a Service, SAAS, Cloud Computing, Social Media, Marketing 2.0, EMEA.
Chief Financial Officer @ From February 2013 to Present (2 years 11 months) Vice President, Financial Planning and Analysis @ As VP of FP&A at Vocus, one of the most profitable publicly traded SaaS companies, I manage all business and financial planning. To ensure a dynamic, world class business planning environment, I partner with the executive team to set strategic, fiscal and operating goals, and provide the analysis and reporting to measure progress towards those goals. In addition, I interact with buy and sell side analysts, lead purchase investigations for potential acquisitions and drive the evaluation and implementation of business processes and systems to create a platform for future growth. From June 2007 to February 2013 (5 years 9 months) Director, Financial Planning and Analysis @ Responsible for all financial and business forecasting, including P&L, Balance Sheet, Cash Flow and earnings per share, while growing revenue 40%+ annually. In addition, my responsibilities included; establishment of key metrics for Board of Directors to track progress of business, create the financial material and presentations instrumental in; raising over $23m in venture capital in three rounds, obtain $7m in debt and a highly successful IPO. I also designed, set up and managed the sales operations function to ensure accurate, timely and consistent sales reporting in a high growth, fast changing environment. From February 2001 to June 2007 (6 years 5 months) Finance Manager @ Developed and maintained three-year company financial business plan to support fundraising efforts resulting in additional investments of $6.2 Million.
Built pro forma financial forecasts and statements for possible mergers and acquisitions.
Researched and advised CEO and CFO on several accounting rules regarding revenue recognition.
Prepared and evaluated weekly key performance indicators and communicated to Senior Management, Board of Directors, and investors.
Identified strategic partner opportunities, performed strategic analysis, and assisted in negotiations of partnerships. From November 1999 to January 2001 (1 year 3 months) Finance Manager @ Responsible for achieving gross margin targets while growing revenue from $0 to $6 Million per month in three months.
Worked with strategic customers and vendors to structure multi-million dollar deals.
Assisted in development of companys business plan to support investment acquisition and corporate development.
Introduced company wide cost of services model, including European subsidiaries. From February 1999 to November 1999 (10 months) Senior Financial Analyst Business Markets @ Performed periodic and ad hoc business analysis for $12 Billion Business Markets unit.
Created model for quarterly profitability assessment of 7 sales segments with 80 products each.
Partnered with other financial groups, network operations, and telco accounting to drive result improvements for unit.
Analyzed and approved standard and customer-specific pricing of internet and private line products creating and implementing comprehensive profitability models on these products to improve business decisions within MCI. From February 1996 to February 1999 (3 years 1 month)
MBA, Finance @ Emory University - Goizueta Business School From 1994 to 1995 BBA, General Management @ Nyenrode Business University From 1990 to 1993 Titus Brandsma Lyceum From 1983 to 1990 Bas Brukx is skilled in: Strategic Planning, Strategy Development, Financial Modeling, Executive Reporting, Board Reporting, Investor Relations, Business Strategy, Venture Capital, IPO, Acquisition Analysis, Accounting, Business Intelligence, Business Analysis, M&A due diligence, Cost Accounting