Barry Getzow
Senior Consumer Insights Manager at Blue Diamond Growers | Sacramento, California, United States
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Barry Getzow serves as the Senior Consumer Insights Manager at Blue Diamond Growers, where he plays a pivotal role in driving strategic marketing initiatives across a diverse portfolio, including Blue Diamond Almonds, Flour, Baking Mixes, and Nut Thins Crackers. With a robust background in Marketing Research and Strategy, Barry leverages his expertise to influence investment decisions and shape business priorities through data-driven insights. His leadership in high-visibility projects has been instrumental in identifying key consumer trends and preferences, which directly inform product development and marketing strategies.
In his current role, Barry is responsible for developing and commercializing annual strategic plans for the snack almond team, ensuring alignment with overarching business objectives. His previous experience in leading consumer insight research for Blue Diamond Almondmilk, Yogurt, and Creamer—along with international and global research initiatives—has equipped him with a comprehensive understanding of market dynamics and consumer behavior across various segments.
Barry's skill set encompasses a wide range of methodologies, including qualitative and quantitative research, segmentation, and survey design, enabling him to craft targeted consumer insights that drive brand strategy and new product development. His ability to design and manage strategic research projects not only enhances brand positioning but also fosters innovation within the company. As a result, Barry is not only a key player in Blue Diamond Growers' marketing efforts but also a thought leader in the industry, continually pushing the boundaries of consumer insights to achieve sustainable growth and competitive advantage.
Senior Consumer Insights Manager at Blue Diamond Growers in August 2018 to Present
Senior Research Manager (Consumer & Brand Insights) at The Coca Cola Company in November 2004 to May 2018
Senior Research Manager (Foodservice & Retail) at The Coca Cola Company in January 2002 to January 2007
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Carnegie Mellon University, Master of Science (M.S.)
Indiana University of Pennsylvania, Bachelor of Arts (B.A.)
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Forecasting
Problem Solving
Marketing Strategy
Digital Marketing
Primary Research
Brand Awareness
Customer Experience
Branding & Identity
Strategic Thinking
Secondary Research
Written Communication
Business-to-Business (B2B)
Primary Market
Research Projects
Business Insights
Brand Strategy
Questionnaire Design
Analytical Skills
Communication
Strategic Planning
Presentations
Consumer Behavior
Customer Relationship Management (CRM)
Consumer Research
Business Strategy
Consulting
Marketing Research
Market Research
Customer Insight
Project Management
Voice of the Customer Analysis
Advertising Research
Quantitative Research
Consumer Insight
Survey Research
Segmentation
Competitive Analysis
New Product Validation
Strategic Research
Branding Research
Shopper Research
Data Analysis
Vendor Management
Customer Satisfaction
New Product Research
Business Development
Qualitative Research
Focus Groups
Target Segmentation
Report Writing
Survey Design
Sales
Consumer Goods
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Discover more about Blue Diamond GrowersWhat is Barry Getzow email address?
Email Barry Getzow at [email protected], [email protected] and [email protected]. This email is the most updated Barry Getzow's email found in 2026.
What is Barry Getzow phone number?
Barry Getzow phone number is (770) 315-9926.
How to contact Barry Getzow?
To contact Barry Getzow send an email to [email protected], [email protected] or [email protected]. If you want to call Barry Getzow try calling on (770) 315-9926.
What company does Barry Getzow work for?
Barry Getzow works for Blue Diamond Growers
What is Barry Getzow's role at Blue Diamond Growers?
Barry Getzow is Senior Consumer Insights Manager
What industry does Barry Getzow work in?
Barry Getzow works in the Consumer Goods industry.
Barry Getzow Email Addresses
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