Barb Wills
President at Catalyst Group, LLC | Gainesville, Florida, United States
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Barb Wills, as the President of Catalyst Group, LLC, leverages her extensive expertise in healthcare marketing to drive innovation and growth for her clients. With over 15 years of experience in the surgical, medical device, and biotech sectors, Barb has honed her ability to identify market opportunities and develop strategic go-to-market plans that resonate with investors and stakeholders alike. Her role involves not only launching innovative products but also crafting comprehensive strategies that facilitate next-stage funding, ensuring that her clients are well-positioned in a competitive landscape.
One of Barb's notable achievements includes defining and segmenting a $1 billion market for a women's healthcare client, which directly resulted in securing $15 million in new funding. This project exemplifies her skill in market development and strategic planning, as she meticulously analyzed market dynamics to identify key segments, targets, and product positioning. Her approach combines a deep understanding of brand development with a keen insight into consumer needs, enabling her clients to effectively communicate their value propositions.
At Catalyst Group, Barb also emphasizes the importance of digital marketing and portfolio management in today's fast-paced healthcare environment. By integrating these elements into her strategic frameworks, she empowers clients to optimize their product launches and enhance their market presence. Her leadership and organizational skills foster collaboration and innovation within her team, driving successful outcomes for a diverse range of healthcare initiatives. With a commitment to excellence and a passion for advancing healthcare solutions, Barb Wills continues to make a significant impact in the industry.
President at Catalyst Group, LLC in April 2018 to Present
Senior Director Global Marketing at Laborie Medical Technologies in March 2021 to January 2023
Marketing Director at CooperSurgical in June 2018 to June 2019
President (Volunteer) at Power of 2, Inc. in April 2011 to September 2018
Senior Director Global Marketing at AxoGen, Inc. in September 2012 to January 2017
Director of Marketing and Business Development at RTI Surgical® in October 2007 to February 2011
Product Director at US Surgical in September 2004 to August 2006
Director of Marketing at CooperSurgical in September 2001 to January 2004
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Team Management
Strategic Marketing
Advisory Board Management
Sales Training
Project Planning
Project Management
PMM
Operations Management
Direct Sales
Market Planning
Strategic Partnerships
Digital Marketing
Business Strategy
Account Management
Business-to-Business (B2B)
Medical Devices
Competitive Analysis
Product Development
Product Launch
Business Development
Start-ups
Commercialization
Market Research
Strategic Planning
Strategy
Market Development
Healthcare
Marketing
Marketing Strategy
Brand Development
Product Marketing
Forecasting
New Business Development
Portfolio Management
Key Account Management
Global Marketing
Orthopedic
Negotiation
FDA
Operating Room
Surgeons
Capital Equipment
Urology
Surgical Instruments
Budgets
Business Planning
U.S. Food and Drug Administration (FDA)
Leadership
Organizational Leadership
Executive Leadership
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Discover more about Catalyst Group, LLCWhat is Barb Wills email address?
Email Barb Wills at [email protected] and [email protected]. This email is the most updated Barb Wills email found in 2026.
What is Barb Wills phone number?
Barb Wills phone number is +12103781547 and +18106593873.
How to contact Barb Wills?
To contact Barb Wills send an email to [email protected] or [email protected]. If you want to call Barb Wills try calling on +12103781547 and +18106593873. (updated on September 13, 2024)
What company does Barb Wills work for?
Barb Wills works for Catalyst Group, LLC
What is Barb Wills's role at Catalyst Group, LLC?
Barb Wills is President
What industry does Barb Wills work in?
Barb Wills works in the Medical Equipment Manufacturing industry.
Barb Wills Email Addresses
Barb Wills Phone Numbers
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