Athi Singh's Email Addresses & Phone Numbers

📖 Summary

- Fifteen years of marketing analytics experience, including campaign management, predictive analytics, business intelligence, data driven marketing, and market research; - Leadership experience driving marketing and business decisions through data analysis; - Leading a team of data, analytics, and campaign management experts; - Consulting background with ability to adapt to unfamiliar work environments and to establish strong stakeholder relationships thereby achieving results effectively and efficiently; - Implementation leadership, consistently delivering projects on time and on budget; - Extensive capability in solving complex business problems utilising advanced analytics; - Proven track record of applying innovative methods to convert data into actionable insights - Deep understanding of marketing campaign execution, campaign management, and campaign evaluation practicesHead of Customer Analytics @ Member of the Customer & Distribution leadership team reporting to the DGM – to ensure that we put our customers at the centre of everything we do Leading a team of data, analytics, and campaign management experts that deliver: - analytics and insight into customer behaviour to support marketing initiatives/decisions - targeted customer communication extracts for various groups across the business Recent achievements of the team have included: - development of the analytics data mart to support marketing analytics capability - embedding insights gained from analytics into below the line marketing campaigns, including trigger and propensity based communications to reduce churn and increase multiple product holdings - migration to a new customer intelligence platform to improve team productivity and reduce development time - automation of post campaign insights for both above and below the line marketing activities - providing front line with the next best conversation/offer messages – driven from insights derived from data assets From June 2012 to Present (3 years 6 months) Melbourne Area, AustraliaPrincipal Consultant @ Subject matter expert across SAS Australia & New Zealand – specialising in customer intelligence and analytics solution deployments Business lead on multiple SAS campaign management deployments to automate marketing customer contact programs and response management Implementation of analytics & optimisation solutions to enable clients to maximize their return on investment - taking into account marketing budgets, channel capacity, offer propensities, segmentation, and contact policies From September 2008 to June 2012 (3 years 10 months) Manager Customer Insight @ Ownership of new techniques which improve customer insights using both external and internal data Provision of in-house expertise of statistical and modeling methods, and applying such techniques to improve ANZ National's understanding of their customers enabling the development of better customer strategies From June 2007 to September 2008 (1 year 4 months) Market Research Consultant @ Management of projects in over 30 countries for an international blue-chip client Production of interactive dashboards and research packs to make reports insightful and appealing From March 2005 to June 2007 (2 years 4 months) Customer Intelligence Analyst @ Establishment of the analytics environment to allow development of data driven marketing initiatives Reinforcing working relationships between the analytics and information technology functions to ensure the timely and accurate availability of data for marketing initiatives Performance of post-campaign analyses and applying knowledge gained to improve the effectiveness of future marketing initiatives Campaign automation reducing the work load for the team to focus on other initiatives that drive value Support product managers to make decisions as to what products to market, given the current portfolio within the market place From August 2002 to March 2005 (2 years 8 months) Market Services Analyst @ Implementation of systems to simplify post-real time reporting, with new methods of extracting and presenting data Automation of compliance monitoring of all service providers in the electricity market From November 2000 to August 2002 (1 year 10 months) Analytics & Business Intelligence @ Professional Training/Certification From 2003 to 2011 BSc (First Class Hons), Major Statistics with a Program in Operations Research, A+ Average @ University of Auckland From 1998 to 2000 BCom, Accounting and Finance @ University of Auckland From 1995 to 1997 Athi Singh is skilled in: Analytics, Business Intelligence, Segmentation, Predictive Analytics, SAS, Predictive Modeling, Data Mining, Customer Insight, Campaign Management, Customer Analysis, Data Management, Market Research, Marketing Automation, Database Marketing, Marketing Analytics