Ashley Roché
Senior Manager, Culture Marketing, Jameson Irish Whiskey at Pernod Ricard | Fort Lauderdale, Florida, United States
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Ashley Roché is a dynamic force in the world of growth marketing, currently serving as the Senior Manager of Culture Marketing for Jameson Irish Whiskey at Pernod Ricard. With a keen focus on brand building and innovation, Ashley leads the charge in developing and executing strategic marketing initiatives that resonate deeply with consumers across North America. Her expertise lies in understanding the intricate balance between rational and emotional storytelling, allowing her to craft compelling narratives that forge authentic connections with the brand's diverse audience.
In her current role, Ashley spearheads key projects aimed at expanding Jameson’s market presence and driving growth within targeted segments. By leveraging her skills in digital marketing, product development, and competitive analysis, she has successfully launched campaigns that not only elevate brand awareness but also enhance customer engagement. Her ability to create impactful marketing activations and creative briefs has positioned Jameson as a leader in the wine and spirits industry, appealing to both traditional whiskey enthusiasts and a new generation of consumers.
Ashley’s passion for culture marketing is evident in her commitment to aligning brand values with consumer lifestyles, ensuring that Jameson remains relevant in an ever-evolving marketplace. Through her innovative approach and strategic vision, she continues to push the boundaries of what’s possible in brand management, making her a vital asset to Pernod Ricard and the Jameson brand. With a focus on growth and a deep understanding of the industry, Ashley Roché is not just shaping the future of Jameson Irish Whiskey; she is redefining the art of marketing in the spirits sector.
Senior Manager, Culture Marketing, Jameson Irish Whiskey at Pernod Ricard in March 2022 to Present
Senior Brand Manager at Sprouts Farmers Market in April 2021 to March 2022
Brand Manager, Sprite at The Coca-Cola Company in January 2019 to March 2021
Brand Activation Manager, Sprite and Coca-Cola Trademark at The Coca-Cola Company in January 2018 to December 2018
Marketing Manager, Digital Platforms at Chick-fil-A Corporate Support Center in March 2017 to December 2017
Brand Activation Manager, Coca-Cola Trademark at The Coca-Cola Company in December 2015 to March 2017
Marketing Coordinator, Coca-Cola Trademark at The Coca-Cola Company in April 2015 to December 2015
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Oglethorpe University, Bachelor of Arts (BA)
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Strategic Thinking
Consumer Insight
Strategic Insights
Growth Marketing
Wine & Spirits Industry
Brand Management
Cultural Awareness
Diversity & Inclusion
Innovation Management
Private Label
Marketing Strategy
Brand Marketing
Innovation Development
Brand Strategy
Project Management
Asset Management
Marketing
Budget Management
Strategic Planning
Analytical Skills
Product Innovation
Integrated Marketing
Event Planning
Microsoft Word
Microsoft Office
Management
Communication
Leadership
Cross-functional Team Leadership
Thought Leadership
Brand Activation
Marketing Activation
Multicultural Marketing
Partnership Marketing
Sponsorship Activation
Creative Briefs
Design Briefs
Experiential Events
Entertainment Marketing
Agency Relationship Management
Corporate Sponsorships
Strategic Brand Positioning
Marketing Operations
Nielsen
Digital Marketing
Partnership Activation
Product Development
Product Marketing
Strategy
Strategic Marketing
Integrated Brand Marketing
Market Research
Data Analysis
Market Analysis
Competitive Analysis
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Discover more about Pernod RicardWhat is Ashley Roché email address?
Email Ashley Roché at [email protected] and [email protected]. This email is the most updated Ashley Roché's email found in 2026.
How to contact Ashley Roché?
To contact Ashley Roché send an email to [email protected] or [email protected]. (updated on December 29, 2023)
What company does Ashley Roché work for?
Ashley Roché works for Pernod Ricard
What is Ashley Roché's role at Pernod Ricard?
Ashley Roché is Senior Manager, Culture Marketing, Jameson Irish Whiskey
What is Ashley Roché's Phone Number?
Ashley Roché's phone (305) ***-*369
What industry does Ashley Roché work in?
Ashley Roché works in the Marketing and Advertising industry.
Ashley Roché Email Addresses
Ashley Roché Phone Numbers
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