Direct Line Group
Director of Digital
November 2012 to Present
Head of Online
April 2007 to November 2012
Head of Production
January 2005 to April 2007
Content Delivery Manager
April 2002 to January 2005
Multimedia Programme Manager
December 2001 to March 2002
Trinity Mirror Group PLC
October 1999 to April 2001
Continuum Interactive Ltd
August 1998 to October 1999
What company does Ash Roots work for?
Ash Roots works for Direct Line Group
What is Ash Roots's role at Direct Line Group?
Ash Roots is Director of Digital
What industry does Ash Roots work in?
Ash Roots works in the Telecommunications industry.
I am a quirky, creative and commercial senior leader with over 16 years experience helping start-up and established companies take advantage of the internet to drive financial and customer goals. Across websites, applications, social-media, mobile and digital content, I have been responsible for transforming businesses by creating digital solutions that drive marketing, ecommerce, CRM, self-service, brand and commercial goals. Specialties: My specialist skills are: setting digital strategy and direction; building and leading teams; finding solutions that challenge the norm; turning ideas into action within fast growth challenging environments; establishing new working practices and culture while still maintaining a down to earth human approach.Director of Digital @ From November 2012 to Present (3 years 2 months) Head of Online @ From April 2007 to November 2012 (5 years 8 months) Head of Production @ From January 2005 to April 2007 (2 years 4 months) Content Delivery Manager @ From April 2002 to January 2005 (2 years 10 months) Multimedia Programme Manager @ From December 2001 to March 2002 (4 months) Multimedia Producer @ From October 1999 to April 2001 (1 year 7 months) Production Manager @ From August 1998 to October 1999 (1 year 3 months) 1st Class BA(hons) @ De Montfort University From 1995 to 1998 Tunbridge Wells Grammar School For Boys From 1988 to 1995 Ash Roots is skilled in: Digital Strategy, Team Leadership, Digital transformation, Visionary, Creative Problem Solving, Innovative Thinking, Web Content Management, Online Product Development, E-commerce, Product Development, SEO, Affiliate Marketing, Mobile Devices, Digital Transformation, Information Architecture
Introversion (I), Sensing (S), Thinking (T), Perceiving (P)
2 year(s), 5 month(s)
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