Seasoned consumer PR pro and Fashion enthusiast, who is also an expert on AFRICAN FASHION with a track record in delivering first class and innovative communications strategies for some of the UK’s most dynamic High street fashion brands, most recently River Island. Ability to conceptualize, manage and deliver exciting, on trend and energetic communication campaigns with measurable KPI’s. Strong ability to increase brand awareness across a wide range of both traditional and digital media. Strong contacts with celebrity agents to enable brand engagement Strong media and industry relationships cultivated over the last 12 years both in the UK and across Africa with an Understanding and appreciation of the fast changing media landscape. Strong social media presence and knowledge. A creative strategist who is committed to thinking outside the box, Ideas might seem Zanny at 1st but always deliver. An expert in current and social affairs with strong interests in cultural and style trends. Expertise in Brand strategy, Events, Fashion show production,Communications, Creating visual identities, Art direction, Styling, Presenting, conceptualization and development. I think therefore i am.....

Head of PR & Communications @ From 2015 to Present (less than a year) Contributor and Reviewer @ Beauty Writer/ Reviewer for Cosmopolitan Online; A Bi Monthly column for Cosmopolitan online, one of the World’s most read and successful online Magazine with a digital reach of 4,300,000 unique users and 11,000,000 page impressions online monthly. As the Black beauty expert, I write product reviews on everything from Make up to the best moisturizers for Black skin. From November 2014 to Present (1 year 2 months) London, United KingdomCreative Director @ Agency founder and Chief enthusiast. Pr and Brand startegist. Brand development Strategic Consulting, including business plan & sales strategy development. Advising Clients on Product development s. Generated new ideas Consultant for the UKTI on Retail Market entry into Nigeria From February 2014 to Present (1 year 11 months) Freelance Consultant @ After 5 1/2 years i am hanging up my boots as a FORCE in Highstreet PR to go it alone. Available for freelance PR and Marketing, Strategy and Brand Building. From September 2013 to Present (2 years 4 months) Consultant @ Ethical Fashion Initiative (an incentive of the United Nations) Duties include: • Introduce EFI to International Luxury brands for potential collaborations with Local Artisans across the continent. • Engagement with the emerging designers to prepare business profiles for each designer company, to facilitate full engagement in the EFI Designer Scheme, and feedback on designers to participate in various EFI fashion industry international platforms • Provide key inputs to formulate and implement strategic engagement with high level platforms on the continent, including but not limited to leading international industry design weeks, strategic private sector partnership sponsors etc., • Identification of key media personalities, celebrities and sponsors to engage for specific tiers of the international market From December 2014 to February 2015 (3 months) London, United KingdomConsultant for Press and Marketing @ • Understand the brand, its demographics and positioning in the marketplace and target accordingly. • Help to create and introduce global brand strategies to increase UK and International awareness of the brand. • Provide strategic counsel to the clients and seek out opportunities to organically grow client's business to create From September 2014 to December 2014 (4 months) London, United KingdomFreelance Account Manager @ • Work with agency directors on plans and strategies for clients • Schedule and carry out press appointments and meetings • PR strategic planning and reporting • Meet with Clients (alongside directors) on a regular basis to assess individual brand needs and explore opportunities to create additional media exposure on brand placement. From December 2013 to March 2014 (4 months) London, United KingdomPRESS CONTROLLER / HEAD OF PRESS @ Oversee the day to day running of the press office Develop and execute brand strategy Look after team of 5 Work with Marketing and communications director on developing overall marketing strategy. Brand Ambassador From February 2009 to November 2013 (4 years 10 months) UK PR MANAGER , STYLIST FOR CELEB SHOOTS, RIVER TV PRESENTER @ ● Strategizing with Director on specific target markets and new initiatives/events to support through feature pitches; ● Facilitates all corporate press requests as well as works closely with non-fashion and lifestyle publications to gain major editorial exposure ● Use my contacts and established press relationships across short and long-lead titles including on-line/bloggers to drive River Island key messages as defined by PR strategy and resulting in editorial features, news stories and regular credits ● Coordinates, executes and follows up on all press for new campaigns, collaborations, store openings, expansions and in-store events; ● Writes all press releases for new campaigns, collaborations, store openings and major store expansions; ● Serves as main contact for new media outlets, actively pitching, and responding to, new media press ● Acting as an ambassador for the River Island PR team externally and internally in all written and verbal communication. ● Support our sales teams by driving people into store, through the over-all PR message that River Island is the ultimate shopping destination. ● Work with E commerce team on Product selection ● Work with E commerce team to procure trade and repeat custom on the River Island.com ● Blog on Styleinsider which is River Island.com ‘s online lifestyle magazine From 2008 to October 2013 (5 years) PR Manger @ My role as PR Manager entailed writing up press releases, liaising and network with journalists as well as sub managerial activities like managing the press team when the manager is away. I am also involved in all the activities surrounding the press events. This includes casting the models, styling and shooting the look book. Organise and effectively manage all press events, plan and assist in the organisation of photo shoots, assist in the identification of emerging trends. I also played an active role in the following events at New Look; ● Footballer’s Wives: I came up with the idea to send a few customised New Look England T shirts to the partners of the England Football squad. Alex Curran mentioned her T-shirt in her Daily mirror column as well a Coleen in her Column for Closer Magazine. Cheryl Versini (was COLE the time) was photographed wearing her T shirt in numerous Magazines and Newspapers. ● Kids wear Launch: I styled and styled directed the 1st ever Look Book for New Look and have done so since then. I also played an integral part with the re-launch of New Look’s teen brand by strategic product placing. ● Giles Deacon for New Look: It was my responsibility to shoot “still life” flat images of the whole collection so that it was available for placement. It was my duty to RSVP with our celebrity guest’s management and to make sure that they are looked after as well as the journalist at the pre launch party. I was also responsible for inviting the press for a preview of the collection if they hadn’t seen it. ● Lily Loves for New Look: It was my responsibility to make product available for placement as well shooting still life images of the collection. At the Pre launch event, it was my responsibility to look after Lily Allen and her management team. ● Give Yourself A Xmas: I was the stylist on board for this campaign and made over a “This Morning” viewer live on national TV. I also made over a jou From 2004 to 2008 (4 years)

HND in Business and Marketing @ London Metropolitan University Arieta Mujay is skilled in: Public Relations, Styling, Fashion, Social Media, Press Releases, Brand Strategy, Celebrity Seeding and VIP Services, AFRICAN fashion and creativity specialist, Blogging, Marketing Strategy, Television, Creative Direction, Event Management, Editorial, Copywriting