Antonia Alspach's Email

An established business analyst with proven success optimizing functionality with the result of maximizing efficiency and optimizing profitability. Recognize opportunities to improve organizational effectiveness, holding extensive experience in client relations, requirements gathering, system and user acceptance testing and designing solutions to achieve 100% SOX and CAN-SPAM compliance.

Co-owner @ Bezier Games designs and publishes award winning family strategy board games. Games include Castles of Mad King Ludwig, Suburbia, the One Night Ultimate Werewolf and Ultimate Werewolf series. From 2011 to Present (4 years) Sr. Business Analyst @ Digital Communications & Marketing Optimized Email Service Provider (ESP) functionality by establishing the architecture to meet the company's Marketing, IT, Legal and Privacy needs. Facilitated reporting improvements by integrating numerous data resources and feeds to acquire in-depth marketing analytics. Standardized processes, driving considerable improvements in efficiency for email deployment and custom application development. • Dramatically improved decision-making abilities for senior management, providing recommendations that saved the company more than $1 million. • Reduced the number of customer opt-outs by improving customer preference capture and fulfillment abilities. • Improved message relevancy, reduced costs and improved communication timeliness by enhancing digital communications solutions through integrating automated campaigns. • Improved Marketing's ability to leverage each business unit's innovations by on-boarding multiple business units and vendors. • Ensured 100% CAM-SPAM compliance by designing solutions that could be shared across business units and multiple product lines. • Played a key role in the technical aspects of contract negotiations, including leading the technical evaluations that accounted for 40% of total decision-making methodologies. • Balanced business unit needs for solutions, including standardizing requests processes, training and custom solution development. • Personally developed both technical and client-facing process documentation, ultimately increasing end-user awareness and understanding. • Successfully coordinated efforts between Marketing and ESPs, including providing development guidance as the technical point-of-escalation for support. From 2008 to 2012 (4 years) Consultant @ Joined the organization for a one-year term to develop the business plan, redefine market focus, revise application scope and revamp the organizational structure. • Designed and documented application GUI and functionality, as well as defining schedules and timelines. • Researched potential technologies and delivery platforms, as well as specific market trends and regulatory implications. • Refocused the organization on enabling doctors and medical organizations to facilitate the benefits of electronic medical records, as opposed to the previous focus of a patient portal. From 2007 to 2008 (1 year) Sr. Systems Analyst @ Reinforced external company partnerships by effectively communicating system functionality, leading to significant growth in the company's revenue stream. • Accurately evaluated business needs and system capabilities, expediting technical solutions and risk assessments for all product releases and regulatory changes. • Provided timely evaluations of requests to resolve user and technical issues across numerous organizations, including revenue assurance, product marketing, engineering and IT. • Led the successful design and implementation of audit controls, ensuring financial reporting compliance and maximum revenue realization. • Maintained 100% Sarbanes-Oxley (SOX) compliance for each of the four years as Lead SOX Representative for the company. • Developed financial reports through the use of PL/SQL, ProC, Crystal Reports and Excel, effectively reducing month- end close times from weeks to days. From 1997 to 2007 (10 years) Systems Analyst @ Responsible for prototyping technology to determine potential effectiveness of an award winning tool expediting “1-800” sales from weeks to days. Developed and coded the project and personally trained staff as Tech Lead. • Effectively managed project scope and timelines, including generating requirements and coordinating development efforts between team members, senior management, vendors and contractors. • Personally developed a training simulator and GUI on an HP-UX platform through the use of Oracle Forms and Reports. • Led development efforts of a GIS production release utilizing Visual Basic and MapInfo software. • Played a key role in vendor support negotiations, including evaluating packages to determine the best possible solutions for the company. • Streamlined access shortened response times for all new customer orders and repair requests by developing GUI using Visual Basic to simplify legacy systems. From 1990 to 1997 (7 years) Intern @ From 1989 to 1990 (1 year)

BS, Information Systems @ San Jose State University From 1986 to 1990 Antonia Alspach is skilled in: Cross-functional Team Leadership, Business Analysis, Process Improvement, Data Analysis, Analysis, Requirements Gathering, Software Development