Antoine Genot
Global Marketing Performance Director at Pernod Ricard | Paris, Île-de-France, France
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Antoine Genot serves as the Global Marketing Performance Director at Pernod Ricard, where he plays a pivotal role in driving brand acceleration on a global scale. With over 15 years of experience in commercial and marketing strategy, Antoine has cultivated a robust expertise in optimizing marketing performance across diverse markets. His current responsibilities include acting as a strategic sparring partner for local Chief Marketing Officers (CMOs), guiding them in refining their marketing plans through data-driven insights and innovative approaches.
At the helm of the global Marketing Performance Center of Excellence (COE), Antoine leads a dynamic team of over 20 talented professionals, including business and marketing experts, data scientists, product owners, and UX designers. This multi-functional team collaborates to harness the power of AI-driven Marketing Mix Modeling (MMM) capabilities, known as Matrix, to ensure that advertising and promotion strategies are not only effective but also aligned with the company's overarching goals. Antoine's leadership style emphasizes collaboration and influence, fostering a culture of creativity and accountability within his team.
His extensive background in P&L management and commercial roles, including key account management and sales representation, equips him with a unique perspective on market dynamics and consumer behavior. Antoine's proficiency in performance marketing, market planning, and shopper marketing enables him to navigate complex challenges and drive impactful results. As he continues to leverage cutting-edge technologies and insights, Antoine remains committed to enhancing Pernod Ricard's marketing effectiveness and ensuring that the company's brands resonate with consumers worldwide.
Global Marketing Performance Director at Pernod Ricard in September 2023 to Present
General Manager of Matrix, an internalized Marketing Effectiveness Saas at Pernod Ricard in May 2020 to August 2023
Head of global brand strategy - Jameson and Irish whiskies at Pernod Ricard in January 2017 to June 2020
On-Trade Marketing Director - Pernod France at Pernod Ricard in April 2014 to January 2017
Rock music journalist at Rock&Folk in May 2008 to May 2015
Head of RTM/RTC (Route-to-Market/Route-to-Consumer) - EMEA-LATAM at Pernod Ricard in November 2011 to April 2014
Senior Generalist Strategy Consultant at Boston Consulting Group (BCG) in June 2010 to November 2011
Head of Trade Marketing (Market Strategy & Planning) - Gillette at Procter & Gamble in May 2009 to May 2010
Key Account Manager - Carrefour at Procter & Gamble in November 2006 to May 2009
Sales Representative - Beauty Care at Procter & Gamble in January 2005 to November 2006
Sales Representative on Hot Beverages - Baby Food at Nestlé in October 2004 to January 2005
Business Development Manager - Baby Food at Nestlé in March 2004 to September 2004
Assistant Brand Manager at Warner Music France SAS in January 2004 to March 2004
Store Manager at Nicolas in July 2003 to August 2003
Assistant Brand Manager on Suze at Pernod in June 2002 to December 2002
Marketing Manager at Savoirweb in July 2000 to August 2000
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International Mobility
Inspiration
Loyalty Programs
Team Development
Supervisory Skills
Marketing Programs
Business Reviews
Statistics
Stakeholder Management
Key Performance Indicators
Engagement Marketing
Software as a Service (SaaS)
B2B Marketing
Digital Marketing
Marketing Mix Modeling
Machine Learning
Analytical Skills
Key Account Development
Marketing Effectiveness
Performance Marketing
International Marketing
Artificial Intelligence (AI)
Consumer Packaged Goods (CPG)
People Management
Sales & Marketing
Contract Negotiation
Leadership
Business Development
FMCG
Marketing Strategy
Trade Marketing
Strategy
Competitive Analysis
Marketing
Market Analysis
Negotiation
Business Planning
Management
Business Strategy
Pricing
Merchandising
Key Account Management
Sales Management
Sales
Retail
Marketing Management
Brand Management
Customer Insight
Category Management
P&L Management
International Business
Pricing Strategy
Strategic Planning
Budgets
Market Planning
Shopper Marketing
Go-to-market Strategy
Change Management
Team Management
Team Leadership
Promo Effectiveness
Fast-Moving Consumer Goods (FMCG)
Influence Others
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Discover more about Pernod RicardWhat is Antoine Genot email address?
Email Antoine Genot at [email protected]. This email is the most updated Antoine Genot email found in 2026.
How to contact Antoine Genot?
To contact Antoine Genot send an email to [email protected].
What company does Antoine Genot work for?
Antoine Genot works for Pernod Ricard
What is Antoine Genot's role at Pernod Ricard?
Antoine Genot is Global Marketing Performance Director
What is Antoine Genot's Phone Number?
Antoine Genot's phone (**) *** *** 215
What industry does Antoine Genot work in?
Antoine Genot works in the Food And Beverage Services industry.
Antoine Genot Email Addresses
Antoine Genot Phone Numbers
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