WHAT I DO _______________________ ➡ MARKETING CONSULTING I established Marketing Minds New Zealand - www.marketingminds.co.nz to take small to medium businesses rise to the next level. My experience spans over 24 years in local and export markets and in senior marketing roles for iconic New Zealand companies such as Farmers Trading Company and Ziera Shoes. I offer the know-how in the breadth and depth of marketing ranging from consumer product marketing to manufacturing, from e-commerce to service marketing. ➡ MARKETING AND LINKEDIN TRAINING I believe that marketing know how should be shared and made available businesses that need it most. This is why I will train internal teams and hold LinkedIn training courses and workshops so that marketing efforts of businesses are maximised. A key channel is LinkedIn which is not well understood in New Zealand. I work with businesses to maximise LinkedIn for them and their company. This includes increasing their online visibility and be found and to generate leads through social media. These workshops range from beginners to advanced and tailored workshops for businesses. SPECIALTIES ___________________________________________________ ➡ Marketing strategy (digital and traditional marketing) ➡ Social media and social selling ➡ Brand development ➡ Customer insight and data mining ➡ Direct marketing and advertising ➡ Export marketing ➡ Marketing training and workshops ➡ Marketing Implementation ➡ Marketing coach WHO I WORK WITH _______________________________________________________ For marketing consulting, my clients are small to medium business that either do not have their own marketing department or a junior marketing team. While for training, my clients range from individual business owners to sales teams of medium to large companies PLEASE DROP ME A LINE TODAY _____________________________________________ ✉ anne@marketingminds.me ✆ +64 9 6344 390 www.marketingminds.co.nz

Outsourced Marketing Services | SMEs| NZ and Export | Marketing Consultant @ Focuses on helping businesses reach their goals faster through mapping out a strategic path and setting up effective processes. Business to consumer marketing (General merchandise and Services) > International (Australia, US and Hong Kong) and domestic marketing > Branding and rebranding > Marketing strategy & execution > Online and offline marketing including social media, database marketing , PR and advertising > e-Commerce > Contracts & media negotiations > Customer insight Business to Business: > brand development > market positioning > client insights > LinkedIn marketing and leads generation > competitor research Wholesale & Exports: > Brand positioning > Market development and marketing in Australia and also in Hong Kong. > LinkedIn networking & profile building, > Project management Design & Systems: > Customer insight integration > Vertical process integration > Systems development From January 2014 to Present (2 years) LinkedIn Training | LinkedIn Coach | Social Selling | Social Relationship Management @ DO YOU KNOW: ➡ 80% of social media Business to Business leads come from LinkedIn? ➡ At the early and growth stages of business, often your personal brand can be more important than your company. People want to connect with the person before the product or service, and will often check you out on a public platform like LinkedIn first. ➡ There are over 1.3 million New Zealanders (53% of the working population) already on LinkedIn Learn how to use LinkedIn to grow your business! I help sales teams and business owners in New Zealand to use LinkedIn to achieve stellar results. Check out our Marketing Minds public LinkedIn training courses at http://bit.ly/1IbQYI8 WHAT YOU CAN ACHIEVE THROUGH THE POWER OF LINKEDIN: ➡ You can be found for your skills and services through optimised LinkedIn profiles ➡ Convert the viewers of your profile into leads with a compelling profile ➡ Nurture a long-lasting relationships with your network and turn these into leads through a proper understanding of LinkedIn etiquette ➡ Position yourself and your business as a thoughtleader in your field ➡ Reach out to prospects with a social selling strategy that will generate the desired results ➡ Reach beyond the country boarders and your normal circle of influence to find new partners and create new business opportunities Ask me now HOW YOU CAN CAPITALISE YOUR GROWTH with a LinkedIn training or workshop. E-mail me at anne@marketingminds.me From January 2014 to Present (2 years) Auckland, New ZealandDirector @ Tradebox.co.nz was set up in 2007 as an online solution for finding professional trades people in New Zealand. This is a unique hub for Homeowners, Property Managers and Project Managers to identify prescreened Trades and Services Professionals in the building industry such as builders, plumbers, painters and tilers. From October 2007 to Present (8 years 3 months) Group Marketing Manager @ Pumpkin Patch is a NZ public listed company which designs, wholesales and retails fashionable children’s clothing globally. The brands sold within Pumpkin Patch Limited include Pumpkin Patch, Urban Angel, Charlie & me and most recently online Patch General Store. It has 180 company owned retail stores in Australasia and Ireland. The annual turnover is $358m and employs over 2000 employees globally. As the Group Marketing Manager I was responsible for the retail and digital marketing across Pumpkin Patch, Urban Angel and Charlie & me brands in Australia, New Zealand and online for UK and US. My role at Pumpkin Patch included > Plan and execute marketing strategies for all brands > Explore and convert customer insights into every customer touch point > Maximise social media as an avenue for acquisition and revenue growth > Increase share of voice and sales conversion in retail and online markets > Identify and establish efficient solution- focussed work processes > Introduce market relevant business opportunities to grow brand awareness and revenue streams > Lead and empower a team of marketers and visual merchandisers > Cost efficiencies and budget management From February 2011 to November 2013 (2 years 10 months) Head of Marketing @ Ziera Shoes (previously known as Kumfs Shoes NZ) is a New Zealand family business that designs, wholesales and retails women’s fashion comfort footwear. The annual turnover is over $60 million with approximately 360 employees globally. Ziera wholesales to nearly 700 retailers globally including Australia, USA, Canada and Singapore. The retail/ franchise division of Ziera has 45 retail outlets across New Zealand and Australia and California. As the Head of Marketing, my responsibilities included international marketing strategy and business development for both the wholesale and retail channels This includes: > Business development in Australia, Hong Kong, America and NZ > Partnerships development as part of business to business referral strategy > 3 year company wide rebranding from Kumfs shoes to Ziera Shoes > Explore customer insights and embed the key findings across the company > Product development of gifts including sourcing, buying and stock management > Loyalty programme strategy and growth in spend and new members > Develop visual merchandising concepts for retail stores From May 2005 to January 2011 (5 years 9 months) Marketing Manager- Home Division @ Farmers is an iconic New Zealand department store with over 2800 full time employees and 64 retail stores nationwide. The annual turnover is over $900 million and the third largest ad spend in NZ of over $20 million. The product range includes cosmetics, clothing, toys, furniture, home textile and electronics. During my tenure at Farmers, Retail Financial Services was the finance arm of Farmers that managed the Farmers card which at that time was the largest non- bank financial card in NZ with an excess of 400 000 active customers. Retail Financial Services was also the largest non- bank provider of consumer credit. The overall responsibility of this role was to drive the marketing strategies and retail sales in the Home Division. This included marketing consumer finance options and marketing to the Farmers Card database. My responsibilities in this role included: > Formulating marketing strategies for 11 different sectors of the Home division > Achieving sales and profit targets through growing market share and share of voice > Lead cross functional teams to research and launch new product initiatives > Manage and market the consumer finance options > Develop the branding, packaging and marketing of house brands > Responsible for the marketing budget and supplier relationships > Manage all internal and external communication for Home division From 2002 to 2004 (2 years) Advertising Manager @ From 2000 to 2002 (2 years) Assistant Advertising Manager @ From 1998 to 2000 (2 years) Senior Advertising Coordinator @ From 1997 to 1998 (1 year) Assistant Buyer @ Initially for the Furniture division then for Lingerie & Sleepwear From 1995 to 1997 (2 years) Trainee Buyer @ From July 1995 to September 1995 (3 months) Merchandise Assistant @ Furniture Division From January 1995 to June 1995 (6 months) Customer Orders Officer @ From October 1994 to December 1994 (3 months) Business Development Executive @ Wholesaling Swaroski Crystals and jewelry to retailers in Malaysia From 1993 to 1993 (less than a year)

Post Grad Dip Com, Marketing @ University of Auckland From 1993 to 1993 BCom, Majored in Economics @ University of Auckland From 1990 to 1992 Bachelor of Economics @ Monash University From 1989 to 1989 South Australian Matriculation @ Taylors College, Malaysia From 1988 to 1988 Secondary school @ IJ Convent, Taiping, Malaysia From 1983 to 1987 Anne Casey is skilled in: LinkedIn Training, Marketing Strategy, Digital Marketing, Customer Insight, International Marketing, Direct Marketing, Social Media Marketing, Market Research, Database Marketing, Marketing Management, Integrated Marketing, Advertising, Brand Development, Strategic Planning, Marketing Communications, Multi-channel Marketing