Anna Roberts
VP | Experience Strategy Principal at PNC | Pittsburgh, Pennsylvania, United States
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As the Director of Experience Strategy at Highmark Health, Anna Roberts plays a pivotal role in shaping the future of healthcare delivery through innovative, human-centered design. With over 12 years of experience in leading transformational strategies, Anna specializes in bridging the gap between complex organizational needs and the expectations of end-users—both members and clinicians. Her team is at the forefront of driving long-term change, ensuring that the voices of those we serve are integrated into every aspect of product development and service delivery.
Anna's expertise in systems thinking allows her to navigate the intricacies of the healthcare landscape, identifying opportunities for impactful change. She collaborates closely with product managers to align their initiatives with customer insights, fostering a culture of empathy and understanding that is essential for effective product innovation. By leveraging her skills in strategic planning and large-scale change management, Anna ensures that Highmark Health not only meets the immediate needs of its users but also anticipates future challenges and opportunities.
Key projects under Anna's leadership include the development of comprehensive experience frameworks that enhance customer journeys and streamline clinician workflows. Her commitment to visual communication and content strategy has resulted in engaging materials that resonate with diverse audiences, making complex information accessible and actionable. As a champion of organizational transformation at scale, Anna Roberts is dedicated to creating a healthcare environment where every interaction is meaningful, ultimately driving better outcomes for all stakeholders involved.
VP | Experience Strategy Principal at PNC in November 2024 to Present
Director of Experience Strategy at Highmark Health in July 2022 to October 2024
Strategy Consultant, Enterprise Customer Experience at Highmark Health in December 2020 to July 2022
Lead Strategist, Enterprise Customer Experience at Highmark Health in February 2019 to December 2020
Lead Digital Strategist at Highmark Health in January 2018 to January 2019
Chief Marketing Officer at Zulama in October 2016 to October 2017
Innovation & Strategy Consultant at Self-Employed in January 2008 to January 2016
Innovation Strategy & Product Management, The Alice Project (Entertainment Technology Center) at Carnegie Mellon University in May 2015 to December 2015
Director, Working Examples (Entertainment Technology Center) at Carnegie Mellon University in February 2012 to January 2015
Marketing Manager at Waterleaf Architecture in August 2005 to December 2007
Marketing Manager at James D. Graham & Associates in October 2004 to August 2005
Marketing Coordinator / Office Manager at DCI Engineers in October 2000 to October 2004
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Customer Advocacy
Product Innovation
Customer Experience
Change Management
Visual Communication
Content Strategy
Customer Insight
Cross-functional Team Leadership
Customer Experience Transformation
Design Thinking
Public Speaking
Higher Education
Communication
Qualitative & Quantitative Research Methodologies
Product Vision
Competitive Analysis
Strategy
Leadership
Strategic Planning
Strategic Thinking
Large Scale Change Management
Customer Driven Innovation
Building Coalitions
Team Leadership
Customer Research
User-centered Design
Systems Thinking
Management
Marketing Strategy
Marketing Communications
Brand Development
Program Management
Creative Direction
Market Research
Product Management
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Discover more about PNCWhat is Anna Roberts email address?
Email Anna Roberts at [email protected] and [email protected]. This email is the most updated Anna Roberts email found in 2026.
How to contact Anna Roberts?
To contact Anna Roberts send an email to [email protected] or [email protected]. (updated on October 30, 2024)
What company does Anna Roberts work for?
Anna Roberts works for PNC
What is Anna Roberts's role at PNC?
Anna Roberts is VP | Experience Strategy Principal
What is Anna Roberts's Phone Number?
Anna Roberts's phone (215) ***-*428
What industry does Anna Roberts work in?
Anna Roberts works in the Hospitals And Health Care industry.
Anna Roberts Email Addresses
Anna Roberts Phone Numbers
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