Anna Estlund
Senior Director of Insights & Marketing Strategy at Pernod Ricard | New York City Metropolitan Area
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As the Senior Director of Insights & Strategy at Pernod Ricard, Anna Estlund is at the forefront of transforming consumer and shopper insights into actionable strategies that drive growth for a $2 billion spirits and wine business. With over 15 years of experience in insights and strategy across the consumer packaged goods (CPG) and entertainment sectors, Anna leads a dynamic team of 10 professionals dedicated to uncovering the nuances of consumer behavior and market trends. Her expertise spans critical areas such as Portfolio, Brand, Innovation, and Shopper Insights, enabling her to identify and capitalize on growth opportunities for iconic brands like Jameson, Absolut, The Glenlivet, and Skrewball.
Anna’s strategic vision is centered around a consumer-first approach, fostering a transformational shift within the organization towards data-driven decision-making. By leveraging advanced marketing strategies and customer insights, she champions initiatives that inspire successful brand strategies and innovative experiences that resonate with consumers. Her ability to lead cross-functional teams ensures that insights are not only gathered but effectively integrated into the broader marketing and brand development processes.
In her role, Anna is also a strong advocate for continuous learning and development, empowering her team to explore new methodologies and technologies in digital marketing and social media. This commitment to growth and innovation positions Pernod Ricard to stay ahead in a competitive landscape, ultimately enhancing brand loyalty and driving sustainable growth. Anna Estlund is not just turning insights into answers; she is shaping the future of the spirits and wine industry through strategic foresight and a deep understanding of consumer dynamics.
Senior Director of Insights & Marketing Strategy at Pernod Ricard in September 2020 to Present
Director of Insights, Media, and Engagement at Nestlé Waters in January 2019 to September 2020
Head of Insights - Blue Buffalo at General Mills in November 2018 to December 2018
Consumer Insights Manager - Shopper Insights at General Mills in May 2017 to October 2018
Global Consumer Insights Manager - Innovation & Communication at Cereal Partners Worldwide (Nestlé & General Mills) in May 2014 to April 2017
Consumer Insights Senior Associate - Pillsbury at General Mills in January 2013 to April 2014
Global Consumer Insights Associate - Innovation and In-Context Experimentation at General Mills in June 2011 to December 2012
Global Consumer Insights Intern - Latin America at General Mills in May 2010 to June 2011
Marketing Manager at Minnesota Timberwolves in October 2004 to August 2009
Game Presentation and Broadcast Specialist at Minnesota Twins in March 2004 to October 2004
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Cross-functional Team Leadership
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Discover more about Pernod RicardWhat is Anna Estlund email address?
Email Anna Estlund at [email protected] and [email protected]. This email is the most updated Anna Estlund email found in 2026.
How to contact Anna Estlund?
To contact Anna Estlund send an email to [email protected] or [email protected]. (updated on October 31, 2024)
What company does Anna Estlund work for?
Anna Estlund works for Pernod Ricard
What is Anna Estlund's role at Pernod Ricard?
Anna Estlund is Senior Director of Insights & Marketing Strategy
What is Anna Estlund's Phone Number?
Anna Estlund's phone (212) ***-*142
What industry does Anna Estlund work in?
Anna Estlund works in the Food And Beverage Services industry.
Anna Estlund Email Addresses
Anna Estlund Phone Numbers
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