Andy Roussel
Principal at Razorbill Marketing and Strategy | Ivoryton, Connecticut, United States
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Andy Roussel serves as Principal at Razorbill Marketing and Strategy, where he leverages his extensive background in product management, solution marketing, and consumer health engagement to guide organizations toward achieving their business objectives. With a unique blend of skills honed over decades, Andy specializes in crafting data-driven strategies that resonate with both B2B and B2C audiences. His current focus is on enhancing product and service framing to improve market reach, particularly within healthcare populations, where understanding consumer behavior is crucial.
At Razorbill, Andy is spearheading key projects that aim to bridge the gap between innovative health solutions and the consumers who need them. His expertise in database marketing and business intelligence allows him to analyze market trends and consumer insights effectively, ensuring that the strategies he develops are not only relevant but also impactful. By fostering strategic partnerships and utilizing direct mail campaigns, Andy is committed to driving engagement and expanding market presence for his clients.
Having transitioned from a corporate environment to a consultancy role, Andy is passionate about empowering organizations to navigate the complexities of the market landscape. His experience with start-ups and executive management equips him with a unique perspective on the challenges faced by growing companies. Whether it’s through targeted marketing research or enhancing account management practices, Andy Roussel remains dedicated to illuminating pathways for success, much like a lighthouse guiding ships safely to shore.
Principal at Razorbill Marketing and Strategy in April 2021 to Present
CRM / Marketing Insights - Customer Activation, Channel Expansion Lead at Cigna in April 2015 to April 2021
VP - Product Management at HealthFleet in June 2014 to February 2015
Customer Insights Solutions Lead at Cigna in December 2013 to June 2014
Principal at Razorbill Marketing and Strategy in February 2013 to December 2013
Dir. - Customer Communications Solutions, Sales and Product Management at Pitney Bowes in February 2012 to February 2013
Director, Product Management - Promotional Solutions on Volly(TM) at Pitney Bowes in February 2011 to February 2012
Director, Strategic Marketing - Healthcare Markets at Pitney Bowes in January 2010 to February 2011
Director Product Development at Pitney Bowes in September 2004 to January 2010
Director Product Development at RR Donnelley in January 2002 to January 2004
Prior RRD Management Roles at RR Donnelley in January 1996 to January 2002
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BPO
Multi-channel Marketing
Direct Marketing
Integrated Marketing
Database Marketing
Customer Insight
Cross-functional Team Leadership
Product Management
Marketing Strategy
New Business Development
CRM
Strategy
Leadership
Strategic Partnerships
Business Development
Product Marketing
Sales Management
Product Development
Project Management
Salesforce.com
Competitive Analysis
B2B
Account Management
Analytics
SaaS
Solution Selling
Marketing
Marketing Communications
Management
Process Improvement
Business Intelligence
Sales
Lead Generation
Direct Mail
P&L Management
Go-to-market Strategy
Customer Satisfaction
Sales Process
Customer Retention
B2B Marketing
Pricing
Sales Operations
Start-ups
Customer Acquisition
Mergers & Acquisitions
Business Alliances
Marketing Research
Executive Management
Strategic Marketing
Customer Relationship Management (CRM)
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Discover more about Razorbill Marketing and StrategyWhat is Andy Roussel email address?
Email Andy Roussel at [email protected]. This email is the most updated Andy Roussel email found in 2026.
What is Andy Roussel phone number?
Andy Roussel phone number is +18602261242.
How to contact Andy Roussel?
To contact Andy Roussel send an email to [email protected]. If you want to call Andy Roussel try calling on +18602261242.
What company does Andy Roussel work for?
Andy Roussel works for Razorbill Marketing and Strategy
What is Andy Roussel's role at Razorbill Marketing and Strategy?
Andy Roussel is Principal
What industry does Andy Roussel work in?
Andy Roussel works in the Business Consulting And Services industry.
Andy Roussel Email Addresses
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