Andy Larocca
Regional Distributor Specialist - East at Liquid Death | Acworth, Georgia, United States
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Andy Larocca is a dynamic Co-Founder and COO at Concept to Consumer LLC, where he leverages his extensive experience in the food and beverage industry to drive innovation and operational excellence. With a strong foundation in Market Planning and Operations Management, Andy has positioned the company as a leading CPG consulting firm specializing in both alcoholic and non-alcoholic beverages. His expertise encompasses a wide array of skills, including Sales Management, Pricing Strategy, and New Business Development, which he applies to help beverage suppliers and distributors optimize their business processes.
At Concept to Consumer, Andy has spearheaded key projects that focus on enhancing the capabilities of clients to create, produce, market, sell, and distribute a diverse range of beverages. His strategic approach involves a deep dive into analytics and customer relationship management, ensuring that clients not only meet but exceed their market goals. By offering tailored solutions that repair or enhance existing business routines, Andy has successfully guided numerous clients through the complexities of the fast-moving consumer goods (FMCG) landscape.
With a Bachelor of Science in Health Information Technology from Purdue University, Andy combines his academic background with practical insights to foster growth and sustainability in the beverage sector. His commitment to excellence and passion for the industry make him a valuable asset to both his clients and the broader market, as he continues to push the boundaries of what is possible in beverage consulting.
Regional Distributor Specialist - East at Liquid Death in January 2025 to Present
Co-Founder at Concept to Consumer LLC. in June 2020 to December 2024
Director of Sales and Distribution at Atlanta Hard Cider & Distillery in October 2023 to October 2024
Region Director - Southeast at Spindrift Beverage Co, Inc. in March 2022 to September 2023
Director of Distribution Strategy at Vital Pharmaceuticals, Inc VPX in November 2019 to May 2020
Evolution Manager at Red Bull in May 2016 to May 2019
Distributor Partner Manager - RBDC SOBU at Red Bull in February 2015 to May 2016
Distribution Analyst at Red Bull in January 2010 to February 2015
Distributor Partner Manager at Red Bull in November 2004 to January 2010
National Account Manager at Red Bull in February 2002 to November 2004
Field Sales Manager at Red Bull in May 2001 to February 2002
Chain Account Rep at Better Brands of Atlanta in April 1998 to May 2001
District Sales Manager at General Wholesale Beer Company in July 1996 to March 1998
Manager at Morrisons Café in July 1994 to May 1996
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Working with Investors
Business Acumen
Market Analysis
Cross-functional Collaborations
Sales Planning
Overcome Obstacles
Commercial Planning
Strategic Influence
Karma
Inventory Forecasting
Financial Results
Field Execution
Build Strong Relationships
Sales Meetings
Relationship Building
Expense Reports
Business Reviews
Microsoft PowerPoint
Presentation Skills
Microsoft Excel
Analytical Skills
Assortment Optimization
Trade Promotions
Go-to-Market Strategy
Space Planning
Leadership Development
Distribution Strategies
Brand Development
Business Planning
Revenue Generation
Sales Leadership
Collaborative Style
Team Performance
Commercial Execution
Key Performance Indicators
Distributor Management
Customer Presentations
Nielsen Data
Data Analysis
Business Process
Problem Solving
Lead Generation
Food Service
Sales Presentations
Executive Leadership
Customer-Focused Service
Sales Strategy Development
Executive Relationships
Category Insights
Business Analytics
Attention to Detail
Oral Communication
Budgeting
Salesforce.com
Business Strategy
Time Management
Strategy
Customer Retention
Strategic Thinking
Ad Hoc Analysis
Objection Handling (Sales)
Negotiation
Presentations
Communication
Business Development
Leadership
Channel Sales
Performance Metrics
Sales Management
Strategic Planning
Pricing Strategy
Key Account Management
Forecasting
Sales
Key Account Development
Sales Operations
Retail
Pricing
New Business Development
Account Management
Marketing Strategy
Brand Management
Marketing
Customer Satisfaction
Market Planning
Operations Management
Merchandising
Competitive Analysis
FMCG
Fast-Moving Consumer Goods (FMCG)
Microsoft Office
Management
Personal Development
High Performer
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Discover more about Liquid DeathWhat is Andy Larocca email address?
Email Andy Larocca at [email protected]. This email is the most updated Andy Larocca email found in 2026.
How to contact Andy Larocca?
To contact Andy Larocca send an email to [email protected]. (updated on September 13, 2024)
What company does Andy Larocca work for?
Andy Larocca works for Liquid Death
What is Andy Larocca's role at Liquid Death?
Andy Larocca is Regional Distributor Specialist - East
What is Andy Larocca's Phone Number?
Andy Larocca's phone (404) ***-*246
What industry does Andy Larocca work in?
Andy Larocca works in the Food And Beverage Services industry.
Andy Larocca Email Addresses
Andy Larocca Phone Numbers
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