Managing Director @ Primal Ventures & Ask.com Primal Ventures is an early stage iinvestment arm of IAC (NASDAQ: IACI) and Ask.com is the 4th largest search network on the Web. From August 2007 to May 2010 (2 years 10 months) Palo Alto and Oakland, CAGlobal Head of Amazon Originals and Prime Video Marketing @ Amazon Lead and...
Managing Director @ Primal Ventures & Ask.com Primal Ventures is an early stage iinvestment arm of IAC (NASDAQ: IACI) and Ask.com is the 4th largest search network on the Web. From August 2007 to May 2010 (2 years 10 months) Palo Alto and Oakland, CAGlobal Head of Amazon Originals and Prime Video Marketing @ Amazon Lead and scale award winning Marketing, Creative, Media, Insights, Events, Measurement and Ad Ops teams that develop and execute the launch of Global Amazon Originals Series, Movies and Prime Video Brand ad campaigns in the US and Internationally. Lead PV marketing strategy to support Prime Video engagement, acquisition, retention, and consumption and work cross-functionally across Amazon Studios, Content Licensing, Device, Prime retail, and CX teams to drive Originals content distribution and improve Prime Video customer experience. Greater Seattle AreaGlobal Chief Marketing Officer @ Under Armour Led global brand and messaging strategy for Under Armour brand, product, and fitness app campaigns. Executed multi-channel global marketing campaigns with world class athletes that effectively positioned the UA brand, its products, and its technology as a global innovator. Worked cross-functionally with product development, CX, branded retail, and 3rd party retail to develop unique ecommerce and in-store customer experiences. Built and managed internal and external creative agencies, content publishing, social media and performance marketing to drive consumer engagement and transactions while reinforcing Under Armour's compelling brand story in the US and Internationally. From August 2016 to December 2017 (1 year 5 months) Baltimore, MDHead of Worldwide Brand and Mass Marketing @ Amazon Developed launch campaigns for Alexa, FireTV and Kindle products in the US and around the world, including the first ever Amazon Super Bowl ad for Alexa. Developed Prime brand and Amazon promotional (Holiday, Prime Day) campaigns across worldwide geographies. Grew internal creative teams from scratch, and managed media buying and ad operations teams to cost effectively manage campaigns end to end. Worked cross functionally to develop marketing models and analytics that supported efficient marketing investments. From December 2011 to August 2016 (4 years 9 months) Seattle, WASVP Global Marketing & Media @ Travelocity Led brand marketing, product marketing, partnership marketing and sales for Travelocity North America, a leading Online Travel Agent (OTA), across all travel categories. Led Travelocity ad sales teams across US, Europe and ASIA, accountable for developing new ad products and increasing revenue and profitability. From May 2010 to December 2011 (1 year 8 months) San Francisco, CACo-President @ Tickets.com div. Major League Baseball Advanced Media Joined as first VP Marketing as the Company went from VC backed to IPO, quickly moving post IPO to lead the Internet Ticketing division including marketing, sales and product to drive revenue growth for this entertainment event ticketing software company. Tickets.com was eventually acquired by Major League Baseball Advanced Media (MLBAM). From 1999 to 2007 (8 years) Costa Mesa, CACMO & GM Media @ Reactrix Systems, Inc. Developed partnerships with Fortune 500 consumer goods advertisers and rolled out an Interactive Media Network across physical stores across the US; one of the first to allow consumers to physically interact and control branded media, exponentially increasing consumer engagement and brand recall. From 2004 to 2005 (1 year) Redwood Shores, CACMO @ There.com Built a marketing team and developed marketing campaigns to lead the roll out of a pioneering virtual worlds platform, one of the first to develop and execute a casual games community that utilized virtual goods and virtual cash. From 2002 to 2004 (2 years) Menlo Park, CAAssociate Director @ Colgate Palmolive Over 6+ years, quickly increased scope and scale to lead brand teams from Ajax, to Murphy's Oil Soap, to Palmolive Dish Liquid and Global Oral Care Innovation. From 1993 to 1999 (6 years) New York, NY
Primal Ventures & Ask.com
August 2007 to May 2010
Palo Alto and Oakland, CA
Global Head of Amazon Originals and Prime Video Marketing
Greater Seattle Area
Global Chief Marketing Officer
August 2016 to December 2017
Head of Worldwide Brand and Mass Marketing
December 2011 to August 2016
SVP Global Marketing & Media
May 2010 to December 2011
San Francisco, CA
Tickets.com div. Major League Baseball Advanced Media
1999 to 2007
Costa Mesa, CA
Reactrix Systems, Inc.
CMO & GM Media
2004 to 2005
Redwood Shores, CA
2002 to 2004
Menlo Park, CA
1993 to 1999
New York, NY
Primal Ventures is an early stage iinvestment arm of IAC (NASDAQ: IACI) and Ask.com is the 4th largest search network on the Web. Primal Ventures is an early stage iinvestment arm of IAC (NASDAQ: IACI) and Ask.com is the 4th largest search network on the Web.
What company does Andrew Donkin work for?
Andrew Donkin works for Primal Ventures & Ask.com
What is Andrew Donkin's role at Primal Ventures & Ask.com?
Andrew Donkin is Managing Director
What industry does Andrew Donkin work in?
Andrew Donkin works in the Entertainment industry.
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies