Andrea Mercer
Senior Director Analytics - General Motors at dentsu international | St Johns, Michigan, United States
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As the Senior Director of Analytics at Dentsu International, Andrea Mercer plays a pivotal role in shaping data-driven strategies that enhance client outcomes and drive business growth. With a robust background in integrated marketing and digital media, Andrea leverages her expertise in web and media analytics to deliver comprehensive audience insights and multi-touch attribution (MTA) solutions. Her current focus on closed-loop reporting allows her to connect marketing efforts directly to business results, ensuring that every campaign is not only measurable but also strategically aligned with overarching business objectives.
Andrea’s extensive experience in both quantitative and qualitative research enables her to dig deep into complex data sets, crafting compelling narratives that inform decision-making processes. By employing advanced regression analysis and integrating various data sources, she provides actionable recommendations that empower clients to optimize their marketing strategies. Her proficiency in CRM systems and market research further enhances her ability to identify trends and consumer behaviors, allowing for more targeted and effective marketing initiatives.
In addition to her analytical prowess, Andrea is committed to fostering a culture of continuous improvement within her team. She actively engages in training and quality assurance processes, ensuring that best practices are upheld and that her colleagues are equipped with the skills necessary to excel in a rapidly evolving digital landscape. Through her leadership in project planning and digital strategy, Andrea Mercer is not only driving analytics excellence at Dentsu International but also setting a benchmark for innovation and effectiveness in the marketing industry.
Senior Director Analytics - General Motors at dentsu international in November 2021 to Present
Director of Analytics - Audience Personalization at Home Point Financial in November 2019 to November 2021
Customer Relationship Management Lead at Cooper Tire & Rubber Company Europe Ltd. in September 2018 to November 2019
Senior Manager - Marketing Insights and Analytics at Merkle in April 2017 to September 2018
Lead Analyst - Ram Trucks at Merkle in December 2015 to April 2017
Senior Analyst at Team Detroit in July 2014 to December 2015
Customer Experience Analyst II at Foresee in July 2013 to July 2014
Clinical Engineer-Analyst at Materialise in September 2010 to July 2013
Research Assistant at University of Michigan in May 2008 to May 2010
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Business Metrics
Data Storytelling
Client Relations
Survey Design
Survey Research
Social Media Marketing
Media Buying
Data Analytics
Client Services
Strategic Marketing Management
Customer Acquisition
Customer Lifecycle Management
Audience Segmentation
Adobe Analytics
Customer Data Integration
Strategic Leadership
MTA
Marketing Attribution
Regression Analysis
Campaign Effectiveness
Data Analysis
Process Improvement
Management
Analysis
Microsoft Excel
Training
Team Building
CRM
Research
Analytics
Digital Marketing
SharePoint
Marketing Strategy
Quality Assurance
Coaching
Program Management
Product Management
Project Management
Google Analytics
Consulting
Windows
Team Leadership
Integration
Project Planning
Market Research
Programming
Cross-functional Team Leadership
Web Analytics
Competitive Analysis
Marketing
Strategy
Advertising
Omniture
Reporting & Analysis
Customer Relationship Management (CRM)
Analytical Skills
Leadership
Digital Strategy
Customer Insight
Customer Satisfaction
Customer Engagement
Segmentation
Marketing Analytics
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Discover more about dentsu internationalWhat is Andrea Mercer email address?
Email Andrea Mercer at [email protected] and [email protected]. This email is the most updated Andrea Mercer email found in 2026.
What is Andrea Mercer phone number?
Andrea Mercer phone number is +14257653907 and +19894933638.
How to contact Andrea Mercer?
To contact Andrea Mercer send an email to [email protected] or [email protected]. If you want to call Andrea Mercer try calling on +14257653907 and +19894933638. (updated on October 31, 2024)
What is Andrea Mercer net worth?
Andrea Mercer has an estimated net worth of -$2,499 to $2,499
What company does Andrea Mercer work for?
Andrea Mercer works for dentsu international
What is Andrea Mercer's role at dentsu international?
Andrea Mercer is Senior Director Analytics - General Motors
What industry does Andrea Mercer work in?
Andrea Mercer works in the Advertising Services industry.
Andrea Mercer Email Addresses
Andrea Mercer Phone Numbers
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