My creativity, ingenuity, and problem solving skills accent my desire to unleash the power and potential of strategic and insightful customer-focused marketing tactics to drive positive and measurable results. I deeply believe in listening, delivering the right strategy, integrating and exploiting ideas at every possible moment/medium, being proactive and interactive with my peers, teams, competitors and motivating
My creativity, ingenuity, and problem solving skills accent my desire to unleash the power and potential of strategic and insightful customer-focused marketing tactics to drive positive and measurable results. I deeply believe in listening, delivering the right strategy, integrating and exploiting ideas at every possible moment/medium, being proactive and interactive with my peers, teams, competitors and motivating teams to passionately and collaboratively deliver a world class cross-channel experience.
Specialties: Customer engagement strategist. Management and multi-strategy, research and analysis for large-scale cross-functional projects including corporate redesigns, global ecommerce, global email programs, social applications/commerce, mobile commerce, affiliate programs, retail, TV, print and radio campaigns. Global cross-channel CRM/ customer loyalty platform and program strategist. Six Sigma Certified, Demandware, Bazzarvoice, ExactTarget, Epicor CRM.
Director of Digital Marketing: Acquisition and Retention Marketing @ Oversee the strategic growth and development of mobile marketing and app development, paid and organic search, social media and content development, display/re-targeting, affiliate marketing, and comparison shopping engine. From September 2015 to Present (4 months) Greater Denver AreaDirector of Digital Marketing: Social, Mobile and Email @ Oversee the strategic growth and development of email, social and mobile channels. From 2013 to September 2015 (2 years) Global Director of CRM and Loyalty @ Global cross-channel CRM, email and loyalty program strategic lead. Infusing historic metrics, competitive research, business ROI models with customer-centric acquisition and retention tactics to drive the requirements for and development of a global CRM and loyalty program. From March 2009 to 2013 (4 years) Account Director @ Oversee strategic creative initiatives and ensure successful delivery of long-tail and daily online marketing tactics for DIRECTV. From August 2008 to February 2009 (7 months) Account Supervisor @ Solid client relationship management. On-target interactive account strategy and planning for Pentax, CUNA Mutual, Xcel Energy, Izze and Midas. From June 2007 to June 2008 (1 year 1 month) Account Manager @ Traditional and interactive pro-active client strategic project planning, development and execution for Audi of America, Sony Studios, Paramount Studios, Universal Studios, Happy Madison Productions, Supercar Life, Talkhouse Music, and Brine Soccer & Lacrosse. From 2006 to 2007 (1 year) Account Coordinator @ Responsible for the daily business of servicing 14 accounts such as Village Homes, Capital Pacific Homes, Delwest Homes, and New Town Builders. From 2005 to 2006 (1 year) Post Graduate Internship @ Develop and build a brand and/or campaign in addition to crafting new business pitches for Anheuser Bush, Lincoln Financial, LL Bean, Cargill, Syngenta, and Marvin Windows. From 2004 to 2004 (less than a year)
Bachelors of Science in Advertising with Honors, Certificate of Technology, Arts and Media with Honors, Minor in English Studies @ University of Colorado at Boulder From 2000 to 2004 Andrea Grant is skilled in: Multi-channel Marketing, Mobile Devices, Integrated Marketing, Digital Marketing, Online Advertising, E-commerce, Email Marketing, Marketing Strategy, Digital Strategy, International Marketing, Project Management, Account Management, Retail, Mobile Marketing, SEO