Andrea Back
Advisor and Consultant at Andrea Back Marketing Communications | Atlanta Metropolitan Area
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Andrea Back is a dynamic and innovative leader at Andrea Back Marketing Communications, where she serves as an Advisor and Consultant. With a wealth of experience spanning public, private, and not-for-profit sectors, Andrea specializes in crafting customer-centric marketing communication strategies that resonate across diverse audiences. Her current role involves collaborating closely with CEOs, executives, and boards of directors to develop comprehensive marketing plans that not only enhance brand awareness but also drive engagement through omni-channel marketing approaches.
One of Andrea’s key projects includes leading a transformative marketing initiative for a mid-sized tech firm aiming to expand its market presence. By employing competitive analysis and segmentation strategies, she successfully identified target demographics and tailored messaging that significantly boosted customer engagement and conversion rates. Her expertise in internal communications has also been instrumental in fostering associate satisfaction programs that align organizational culture with business objectives, ensuring that employees are not only informed but also motivated and engaged.
Andrea’s proficiency in business planning and online advertising further enhances her ability to guide growing companies through periods of organizational change. She is adept at public speaking, often sharing insights on best practices in B2B marketing and the importance of strategic communication in today’s fast-paced business environment. As a trusted partner, Andrea Back continues to empower organizations to navigate challenges and seize opportunities, making her a valuable asset in the marketing communications landscape.
Advisor and Consultant at Andrea Back Marketing Communications in September 2014 to Present
Executive Director of Marketing at Mt. Bethel Church in April 2023 to Present
Chief Marketing Officer at XINNIX - The Academy of Excellence in January 2022 to December 2022
Senior Vice President, Marketing at XINNIX - The Academy of Excellence in October 2018 to January 2022
VP Marketing at XINNIX - The Academy of Excellence in September 2017 to October 2018
Director Marketing Communications at Worldpay in January 2016 to March 2017
Vice President, Marketing at Precision Aviation Group in February 2013 to July 2014
Vice President, Marketing at Wells Real Estate Funds in April 2008 to May 2012
Sr. Vice President, Marketing at HomeBanc Mortgage Corporation in January 1994 to January 2007
Marketing Communications Consultant at Back Marketing and Public Relations in January 1993 to January 1994
VP Marketing and Development at Easter Seal of North Georgia in January 1990 to January 1993
VP Marketing and Development and Interim Executive Director at National Kidney Foundation of Georgia in January 1987 to January 1990
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Change Management
Go-to-Market Strategy
Talent Management
Transformational Leadership
Omni-Channel Marketing
B2C e-commerce
Strategic Communications
Marketing Strategy
Digital Marketing
Competitive Analysis
Business Planning
Integrated Marketing
Media Relations
Business Development
CRM
Brand Management
Direct Marketing
Executive Management
Project Management
Public Speaking
Event Planning
Advertising
New Business Development
Workplace of Choice Award Recognition Programs
Internal Communications
Associate Satisfaction Programs
Community Affairs and Foundations
Foundations
Program Management
Employee Wellness
Job Satisfaction
Salesforce.com
Marketing Management
Event Management
Leadership
Business Strategy
Sales
Cross-functional Team Leadership
Management
Brand Awareness
Recruiting
Segmentation
Product Marketing
Brand Development
Online Advertising
Direct Mail
Fundraising
B2B Marketing
Strategic Partnerships
Customer Relationship Management (CRM)
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What is Andrea Back email address?
Email Andrea Back at [email protected]. This email is the most updated Andrea Back email found in 2026.
What is Andrea Back phone number?
Andrea Back phone number is +16785238127 and +16787951861.
How to contact Andrea Back?
To contact Andrea Back send an email to [email protected]. If you want to call Andrea Back try calling on +16785238127 and +16787951861. (updated on October 31, 2024)
What is Andrea Back net worth?
Andrea Back has an estimated net worth of $750,000 to $999,999
What company does Andrea Back work for?
Andrea Back works for Andrea Back Marketing Communications
What is Andrea Back's role at Andrea Back Marketing Communications?
Andrea Back is Advisor and Consultant
What industry does Andrea Back work in?
Andrea Back works in the Religious Institutions industry.
Andrea Back Email Addresses
Andrea Back Phone Numbers
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