Ana Chan
Director - Wisely Prepaid Card B2C Acquisition at ADP | Manhasset, New York, United States
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Ana Chan is a dynamic leader at ADP, currently serving as the Director of Wisely Prepaid Card B2C Acquisition. With extensive experience in strategy development and implementation, Ana has been instrumental in driving customer acquisition and enhancing engagement for a diverse range of financial products, including Consumer Credit, Charge and Prepaid Debit Cards, Gift Cards, and Insurance Services. Her expertise lies in leveraging omni-channel marketing strategies to create impactful customer journeys that not only attract new clients but also deepen the loyalty of existing ones.
Under Ana's leadership, the Wisely brand has seen remarkable growth, highlighted by a staggering 300% increase in new customer enrollment. This achievement was made possible through the launch of a targeted enrollment journey aimed at previously untapped market segments, utilizing strategic test-and-learn methodologies and data-driven targeting techniques. Her innovative approach earned her the prestigious Elly Award for outstanding collaborative synergy during the Wisely brand launch, as well as a MarCom Gold Award, underscoring her commitment to excellence in consumer marketing.
Ana's skill set is robust, encompassing online marketing analysis, lead generation, and multi-channel marketing. She excels in market planning and demand generation, crafting go-to-market strategies that resonate with consumers. Her attention to detail and ability to create compelling creative briefs ensure that every marketing initiative is not only effective but also aligns with the overarching business goals of ADP. As she continues to drive growth and innovation within the prepaid card sector, Ana Chan remains a pivotal figure in shaping the future of consumer financial services.
Director - Wisely Prepaid Card B2C Acquisition at ADP in November 2021 to Present
Acquisition and Lifecycle Strategy Consultant at ADP in November 2019 to October 2021
Marketing Strategy Consultant at American Express in September 2014 to September 2017
Adjunct Professor at Long Island University in September 2015 to December 2015
Director - Digital Acquisition and Customer Experience at American Express in July 2012 to August 2013
Marketing Senior Manager - Fee Services Online Acquisition at American Express in June 2010 to June 2012
Marketing Senior Manager - Consumer Card Acquisition at American Express in June 2006 to June 2010
Marketing Senior Manager - Green and Gold Charge Card Product Management at American Express in June 2001 to June 2006
Marketing Manager - Global Merchant Services at American Express in August 1999 to June 2001
Senior Account Executive and Trainer at Shiseido Americas Corporation in June 1992 to July 1997
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Online Marketing Analysis
B2C e-commerce
Consumer Behavior
Salesforce.com
Customer Experience
Google Analytics
Customer Engagement
Project Management
Lead Generation
Customer Segmentation Strategy
Customer Journeys
Strategic Vision
Marketing Campaign Plans
Growth Strategies
Marketing Automation
Customer Journey Mapping
Attention to Detail
Customer Loyalty
Creative Briefs
Multi-Channel Marketing
Business Development
A/B Testing
Customer Marketing
Content Strategy
Marketing Strategy
Digital Marketing
Brand Awareness
Key Performance Indicators
Direct Sales
Market Planning
Google Ads
Demand Generation
Social Media
Campaigns
Sales Enablement
Product Marketing
Go-to-Market Strategy
Product Launch
Web Pages
Messaging
Positioning (Marketing)
Marketing Analytics
Channel Optimization
Consumer Marketing
Strategy
Product Management
Customer Acquisition
Account Management
Segmentation
Direct Marketing
Marketing
Direct Mail
Analytics
Cross Selling
Management
Loyalty Marketing
Online Acquisition
Email Marketing
New Business Development
Landing Page Optimization
CRM
Leadership
Strategic Partnerships
Customer Relationship Management (CRM)
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Discover more about ADPWhat is Ana Chan email address?
Email Ana Chan at [email protected]. This email is the most updated Ana Chan email found in 2026.
How to contact Ana Chan?
To contact Ana Chan send an email to [email protected]. (updated on October 29, 2024)
What company does Ana Chan work for?
Ana Chan works for ADP
What is Ana Chan's role at ADP?
Ana Chan is Director - Wisely Prepaid Card B2C Acquisition
What is Ana Chan's Phone Number?
Ana Chan's phone (212) ***-*242
What industry does Ana Chan work in?
Ana Chan works in the Human Resources Services industry.
Ana Chan Email Addresses
Ana Chan Phone Numbers
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