Amy Oconnell
Owner / Principal (Retired) at O'Connell Market Research | Bethesda, Maryland, United States
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Amy O'Connell, as the Owner and Principal of O'Connell Market Research, has carved out a distinguished career in the realm of customer insight and market research. With a robust background in business strategy, branding, and communication research, Amy has consistently demonstrated her ability to transform complex data into actionable insights that drive business growth. Her innovative approach to market research goes beyond mere data collection; she excels in designing comprehensive research studies that utilize a variety of methodologies, including ethnography and segmentation analysis, to uncover the underlying motivations and behaviors of consumers.
Throughout her tenure, Amy has led key projects that have significantly impacted both public and private sector clients. By leveraging advanced analytics and tools like SPSS, she has been able to provide deep insights into customer preferences and market trends, enabling organizations to make informed decisions that align with their strategic goals. Her expertise in focus groups and social media analytics has further enhanced her ability to capture real-time consumer sentiment, allowing businesses to adapt quickly in a rapidly changing market landscape.
Amy’s passion lies in translating research findings into clear, meaningful recommendations that resonate with stakeholders. She believes that the true value of market research is not just in the data itself, but in its application to foster innovation and drive sustainable growth. As she transitions into retirement, her legacy at O'Connell Market Research will undoubtedly continue to inspire future generations of market researchers and business leaders to prioritize customer insights as a cornerstone of effective strategy development.
Owner / Principal (Retired) at O'Connell Market Research in January 2015 to Present
Director, Market Research at LexisNexis in January 2012 to January 2014
Vice President at Shugoll Research in January 2003 to January 2012
Principal at O'Connell Research in January 1992 to January 2003
Director of Research and Strategic Planning at Earle Palmer Brown (acquired by Arnold Worldwide) in February 1990 to January 1992
Associate Research Director at Porter Novelli in January 1989 to January 1990
Research Supervisor and Senior Account Executive at J. Walter Thompson in January 1985 to January 1988
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Strategy
Customer Insight
Segmentation
Analytics
Competitive Analysis
Ethnography
Market Research
Data Analysis
Qualitative Research
Positioning
Marketing
Analysis
Competitive Intelligence
Market Analysis
Management
Survey Design
SPSS
Social Media
Business Development
Primary Research
Market Research Project Management
Consumer Behaviour
Advertising Research
Marketing Strategy
Focus Groups
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What is Amy Oconnell email address?
Email Amy Oconnell at [email protected]. This email is the most updated Amy Oconnell email found in 2026.
How to contact Amy Oconnell?
To contact Amy Oconnell send an email to [email protected]. (updated on November 04, 2024)
What company does Amy Oconnell work for?
Amy Oconnell works for O'Connell Market Research
What is Amy Oconnell's role at O'Connell Market Research?
Amy Oconnell is Owner / Principal (Retired)
What is Amy Oconnell's Phone Number?
Amy Oconnell's phone (301) ***-*299
What industry does Amy Oconnell work in?
Amy Oconnell works in the It Services And It Consulting industry.
Amy Oconnell Email Addresses
Amy Oconnell Phone Numbers
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