Amy Groth
Retail Lending Marketing Strategy Lead Personal Loans - Vice President at Citi | St Peters, Missouri, United States
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As the Retail Lending Marketing Strategy Lead for Personal Loans at Citi, Amy Groth plays a pivotal role in shaping the bank's marketing initiatives to enhance customer engagement and drive substantial revenue growth. With a robust background in managing end-to-end direct mail and email campaigns, Amy has consistently demonstrated her ability to elevate brand awareness and educate consumers about financial products. Her strategic oversight of Existing Client Marketing (ECM) and Acquisition Lending programs has been instrumental in achieving impressive financial outcomes, including surpassing the 2023 performance goals by contributing to an astounding $2.49 billion in sales.
In October 2023, Amy successfully launched a targeted acquisition direct mail campaign that generated $283 million in sales, showcasing her expertise in campaign execution and relationship management. Her analytical skills enable her to interpret data effectively, allowing her to refine marketing strategies and optimize performance continuously. Amy's strong organizational skills and attention to detail ensure that each campaign aligns with Citi's broader business objectives while enhancing the customer experience.
Her proficiency in retail banking and portfolio management further solidifies her role as a key player in driving process improvement and innovation within the marketing team. As a Vice President, Amy not only leads high-impact marketing initiatives but also fosters collaboration across departments, ensuring that the marketing strategy is cohesive and aligned with Citi's commitment to delivering exceptional financial services. Through her leadership, Amy Groth exemplifies the intersection of strategic marketing and financial acumen, positioning Citi as a leader in the competitive landscape of personal lending.
Retail Lending Marketing Strategy Lead Personal Loans - Vice President at Citi in August 2022 to Present
Retention Marketing Program Manager, Home Lending – Vice-President at Citi in December 2019 to August 2022
Strategic Marketing Manager at Citi in June 2017 to December 2019
Vendor Relations Manager at Citi in October 2001 to June 2017
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Creative Development
Advertising
Analytical Skills
Product Marketing
Presentations
Marketing Management
Interpreting Data
Marketing Campaigns
Communication
Campaigns
Campaign Execution
Banking
Credit
Loans
Mortgage Lending
Risk Management
Retail Banking
Relationship Management
Portfolio Management
Financial Risk
Vendor Management
Customer Service
Business Process Improvement
Financial Services
Management
Mortgage Banking
Process Improvement
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Discover more about CitiWhat is Amy Groth email address?
Email Amy Groth at [email protected] and [email protected]. This email is the most updated Amy Groth email found in 2026.
What is Amy Groth phone number?
Amy Groth phone number is +15632759548 and +16123097059.
How to contact Amy Groth?
To contact Amy Groth send an email to [email protected] or [email protected]. If you want to call Amy Groth try calling on +15632759548 and +16123097059. (updated on October 31, 2024)
What is Amy Groth net worth?
Amy Groth has an estimated net worth of $150,000 to $249,999
What company does Amy Groth work for?
Amy Groth works for Citi
What is Amy Groth's role at Citi?
Amy Groth is Retail Lending Marketing Strategy Lead Personal Loans - Vice President
What industry does Amy Groth work in?
Amy Groth works in the Financial Services industry.
Amy Groth Email Addresses
Amy Groth Phone Numbers
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