Amy Ba
Partner -CT Retail | Marketing Transformation at IBM | New York, New York, United States
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As a Partner at IBM, Amy Ba plays a pivotal role in reshaping the retail landscape through her leadership in Marketing Transformation. With a keen focus on the distribution sector, she spearheads initiatives that integrate advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), and cloud computing to create seamless customer experiences and drive operational efficiency. Amy's strategic vision is underpinned by her ability to analyze customer insights and leverage data analytics to inform decision-making, ensuring that retail clients remain competitive in an ever-evolving market.
Currently, Amy is leading key projects that emphasize the importance of digital strategy and omnichannel marketing. By collaborating with stakeholders across various levels, she develops tailored marketing strategies that not only enhance brand visibility but also foster deeper customer engagement. Her expertise in campaign strategy and e-commerce positions her as a thought leader in the industry, enabling her clients to navigate the complexities of online marketing and search engine marketing (SEM) with confidence.
As a member of The Leadership Consortium, Amy is dedicated to sharing best practices and driving thought leadership within the retail sector. Her commitment to innovation is evident in her approach to media planning and customer relationship management (CRM), where she continually seeks to optimize marketing efforts and improve ROI. With a passion for transformative change, Amy Ba is not just a partner at IBM; she is a catalyst for progress in the retail industry, helping clients harness the power of technology to meet the demands of today's consumers.
Partner -CT Retail | Marketing Transformation at IBM in April 2020 to Present
SVP Experience Analytics & Marketing at RAPP in May 2018 to April 2020
Director, Media Analytics & Marketing Strategy at Neo@Ogilvy in June 2014 to July 2016
Director, Digital Analytics at PMX Agency in January 2012 to June 2014
Data Analytics & Insights Manager at Publicis Modem in December 2010 to January 2012
Sr. Analyst Customer Insights at Razorfish in June 2008 to January 2009
Research Assistant at Vera Institute of Justice in January 2006 to May 2008
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Business Transformation
Digital Transformation
Analytics
Web Analytics
Data Analysis
Omniture
Google Analytics
Segmentation
Online Advertising
Competitive Analysis
Customer Insight
Coremetrics Analytics
Mobile Marketing
Media Planning
Online Marketing
Marketing
Web Marketing
Digital Strategy
Strategy
Statistical Modeling
Statistics
Marketing Research
Data Modeling
Political Campaigns
PPC
SEM
Campaign Optimization
Omniture Implementation
Campaign Strategy
Consumer Insight
Display Analytics
Digital Marketing
E-commerce
Integrated Marketing
Digital Media
CRM
Social Media Marketing
Search Engine Marketing (SEM)
Customer Relationship Management (CRM)
Pay Per Click (PPC)
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Discover more about IBMWhat is Amy Ba email address?
Email Amy Ba at [email protected] and [email protected]. This email is the most updated Amy Ba email found in 2026.
What is Amy Ba phone number?
Amy Ba phone number is +17185987111.
How to contact Amy Ba?
To contact Amy Ba send an email to [email protected] or [email protected]. If you want to call Amy Ba try calling on +17185987111. (updated on September 13, 2024)
What company does Amy Ba work for?
Amy Ba works for IBM
What is Amy Ba's role at IBM?
Amy Ba is Partner -CT Retail | Marketing Transformation
What industry does Amy Ba work in?
Amy Ba works in the It Services And It Consulting industry.
Amy Ba Email Addresses
Amy Ba Phone Numbers
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