Amanda Stassen
Founder, Chief Strategist & Chief Growth officer at BIZU Innovation Group | Canada
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Amanda Stassen is a visionary leader and the driving force behind BIZU Innovation Group (BIG), a Toronto-based strategic brand and creative agency dedicated to fostering purpose-driven branding and innovative growth strategies. As the Founder, Chief Strategist, and Chief Growth Officer, Amanda leverages her extensive expertise in brand development, product innovation, and strategic marketing to help organizations craft compelling narratives that resonate with their audiences. Under her leadership, BIG has successfully launched numerous key projects that exemplify the agency's commitment to 7-generation innovation, ensuring that brands not only thrive today but also contribute positively to future generations.
Amanda's passion for human stories and purposeful brands is evident in her approach to brand storytelling, where she emphasizes the importance of authenticity and emotional connection. By integrating design thinking and change management principles, she empowers clients to navigate the complexities of the modern marketplace, transforming challenges into opportunities for growth. Her proficiency in shopper marketing and segmentation allows her to develop tailored strategies that engage consumers in meaningful ways, driving brand loyalty and market success.
At BIZU Innovation Group, Amanda champions the belief that brands that matter can change the world. Her strategic vision and creative insights have positioned the agency as a leader in the industry, attracting clients who are eager to make a positive impact. With a focus on collaboration and innovation, Amanda continues to inspire her team and clients alike, fostering an environment where big ideas can flourish and purposeful branding can thrive.
Founder, Chief Strategist & Chief Growth officer at BIZU Innovation Group in January 2019 to Present
Purpose Powered Brand Podcast Host at BIZU Innovation Group in January 2022 to Present
Entrepreneur-in-the-trenches, Investor, Advisor at BIZU Innovation Group in March 2023 to Present
Ambassador, Canada | City Lead, Toronto at Business of Purpose in April 2021 to February 2023
VP Brand Strategy | VP Culture Design & Training | Reinvention Lead at Jackman. in January 2011 to January 2019
Divisional VP Marketing | Director Brand Marketing | Director Strategy, Advertising & Integration at Holt Renfrew in January 2008 to January 2011
Innovation Insight Manager, New Business Development at Canadian Tire in January 2006 to January 2008
Strategic Planner & Marketer at Acana Marketing Inc & Second Sight Innovation in January 2001 to January 2006
Brand Manager, Barbie Consumer Products at Mattel in January 1999 to January 2001
Brand Manager, Skincare & Colour Cosmetics at Club Monaco in January 1997 to January 1999
Assistant Brand Manager, OTC, Health & Beauty at Pharma Plus in January 1994 to January 1997
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Impact marketing
Start-up Ventures
C-Level
Business Development
Growth Strategies
Go-to-Market Strategy
Integrated Marketing
Experiential Marketing
Advertising
Product Development
Licensing
Consumer Insights
Brand Development
Marketing Research
Marketing Strategy
Marketing Communications
Competitive Analysis
Product Marketing
Digital Strategy
Media Planning
Marketing Management
Sponsorship
Analytics
Retail
Market Planning
Promotions
Strategy Development
Social Media Marketing
Online Marketing
Shopper Marketing
Fashion
Consumer Behavior
Customer Insight
Strategy
Marketing
Relationship Marketing
Market Research
Direct Marketing
Segmentation
Brand Management
Strategic Planning
Management
Consumer Behaviour
Leadership
Team Leadership
Business Strategy
Product Innovation
Business Innovation
Design Thinking
Creative Strategy
Creative Conception
Corporate Storytelling
Strategic Brand Positioning
Change Management
Organizational Culture
Business Transformation
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Discover more about BIZU Innovation GroupWhat is Amanda Stassen email address?
Email Amanda Stassen at [email protected]. This email is the most updated Amanda Stassen email found in 2026.
How to contact Amanda Stassen?
To contact Amanda Stassen send an email to [email protected]. (updated on September 13, 2024)
What company does Amanda Stassen work for?
Amanda Stassen works for BIZU Innovation Group
What is Amanda Stassen's role at BIZU Innovation Group?
Amanda Stassen is Founder, Chief Strategist & Chief Growth officer
What is Amanda Stassen's Phone Number?
Amanda Stassen's phone (416) ***-*247
Amanda Stassen Email Addresses
Amanda Stassen Phone Numbers
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