October 2014 to Present
ATA - American Trucking Associations
Manager, Outreach Programs
April 2012 to July 2014
Manager, Marketing and Outreach
April 2011 to March 2012
Gifts In Kind International (Currently DBA Good360)
October 2010 to 2011
May 2005 to April 2007
■ CPG strategy consulting including assortment analysis, product quality assessment, pricing, promotions and packaging ■ Supplier identification and relationship management ■ Contract negotiations ■ Brand development ■ Market trend research and analysis ■ Demand forecasting ■ CPG strategy consulting including assortment analysis, product quality assessment, pricing, promotions and packaging ■ Supplier identification and relationship management ■ Contract negotiations ■ Brand development ■ Market trend research and analysis ■ Demand forecasting
What company does Amanda Folk work for?
Amanda Folk works for Lidl US
What is Amanda Folk's role at Lidl US?
Amanda Folk is Purchasing Manager
What industry does Amanda Folk work in?
Amanda Folk works in the Retail industry.
Marketing professional skilled in developing stakeholder relationships and serving as a catalyst for positive change. Successful at creating tailored, cost-effective solutions and increasing ROI in volatile work environments while holding leadership roles in program management, brand management/messaging and employee/resource utilization.Purchasing Manager @ ■ CPG strategy consulting including assortment analysis, product quality assessment, pricing, promotions and packaging ■ Supplier identification and relationship management ■ Contract negotiations ■ Brand development ■ Market trend research and analysis ■ Demand forecasting From October 2014 to Present (1 year 1 month) Herndon, VAManager, Outreach Programs @ American Trucking Associations is the largest national trade association for the trucking industry. ATA's mission is to serve and represent the trucking industry with a single, united voice to influence policies beneficial to the industry; promote safety on America’s highways; improve the industry's image, efficiency, and competitiveness; educate the public about the critical role trucking plays in the economy; research significant industry issues all while striving for a healthy business environment. •Constructed and oversaw an RFP process including vital vendor assessments, RFP program design and evaluation criteria for $5M industry-wide image campaign •Managed 3 industry-leading programs and members on diverse brand messaging, media relations and strategic networking, resulting in national and local coverage on CNN, The Weather Channel, NBC, CBS ABC, and Fox with 150M impressions in 2013 •Developed and implemented future leaders program for top industry executives consisting of media and leadership training, resulting in strengthened client relations and loyalty, as well as the recruitment of new ATA members and $500K in new dues revenues in first year of operation •Facilitated meetings on Capitol Hill between lobbyists and members of Congress to improve government relations and ease regulatory burdens •Budgeted and coordinated staffing, lodging and logistics and doubled number of events attended year-over-year to 200 events coordinated and attended in 2013 •Established key performance indicators to illustrate success and potential shortcomings of multiple organizational outreach initiatives resulting in benchmarking and enhanced departmental goals •Cultivated charitable partnerships to improve industry image and global awareness From April 2012 to July 2014 (2 years 4 months) Arlington, VAManager, Marketing and Outreach @ The Good360 mission is to fulfill the needs of nonprofits with corporate product donations. They are driven by a vision that demands constant innovation, leveraging the latest technological and social networking developments to create new and engaging online solutions that strengthen nonprofits and expand corporate citizenship. •Formulated and implemented inventory management operational model for best practices concerning erratic product offerings resulting in increased year-over-year sales by 100% •Identified opportunity to rebrand products and established and trained a team on strategy for moving underselling products, based on sales data analysis and holding cost evaluation to determine appropriate amount of time to house inventory •Implemented customer segmentation and profiling methods to quadruple open rate of client communications from 10% to 40% and increase catalog traffic by 30 % •Fostered relations between internal and external stakeholders to manage client expectations, increase donor giving, report analysis of performance goals to leadership, and communicate new goals to marketing team From April 2011 to March 2012 (1 year) Alexandria, VAInventory Specialist @ The Gifts in Kind International (DBA Good360) mission is to fulfill the needs of nonprofits with corporate product donations. They are driven by a vision that demands constant innovation, leveraging the latest technological and social networking developments to create new and engaging online solutions that strengthen nonprofits and expand corporate citizenship. •Constructed and implemented large-scale inventory management protocol based on data analysis of current practice inefficiencies, resulting in 50% improvement on lead times, and being named by Forbes as one of the ‘Top 10 Most Efficient Global Charities’ •Conducted warehousing and logistics cost analysis, as well as leveraged trucking industry relationships to result in consolidated warehousing model and reduction of infrastructure costs by 25% •Managed global product distribution including warehousing and logistics for hundreds of Fortune 500 companies, 100k SKUs, and nonprofit partners •Managed migration and evaluated readiness of data for 100K SKUs for system-wide adoption of new inventory management technology From October 2010 to 2011 (1 year) Alexandria, VATeam Lead @ The LeadAmerica mission is to inspire and empower all young people to achieve their full potential and instill in them a sense of purpose, integrity, self-confidence and personal responsibility. Interactive workshops and simulations give students the opportunity to practice team building, public speaking and goal setting. Off-campus trips, briefings and tours allow them to meet experts in their chosen field or topic, while providing time to relax and explore exciting places of interest. Students can depart the program feeling more independent, better informed and are able to make important choices that lie ahead. •Cultivated leadership training modules and learning strategies to most effectively develop student leaders at Stanford, Johns Hopkins, Gallaudet University and San Diego State University •Utilized cutting-edge educational methods to guide groups of 20-30 people through week-long leadership training seminars •Obtained 100% satisfaction rate from all 250 direct-contact customers during both years with organization From May 2005 to April 2007 (2 years) Bachelor's Degree, Business Administation, Marketing, Logistics, Honors @ The Ohio State University From 2005 to 2009 Amanda Folk is skilled in: Leadership, Marketing, Event Management, Marketing Communications, Community Outreach, Strategic Planning, Strategy, Management, Logistics Management, Logistics, Online Advertising, Fundraising, Team Building, Program Management, Public Speaking, Online Marketing, Google Analytics, Customer Service, Microsoft Office, Project Planning, Public Relations, Cost Benefit, Social Media, Product Marketing, Event Logistics, Logistics Analysis, Cost Efficiency, Public Outreach, Media Outreach, Educational Outreach, Cost Analysis, Branding Experience, Copy Editing, Marketing Copy
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 5 month(s)
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