Alissa Sanderson's Email Addresses & Phone Numbers

Director of Marketing @ Trail Drive Management Corp. Fort Worth, TexasMidwest Regional Director of Marketing @ Spectra Venue Management • Sold Spectra Venue Management to potential clients in bid presentations for new venue accounts• Visited accounts within region for onboarding and training of new and existing marketers• Managed Spectra Venue Management marketers within Midwest region• Presented marketing...

Director of Marketing @ Trail Drive Management Corp. Fort Worth, TexasMidwest Regional Director of Marketing @ Spectra Venue Management • Sold Spectra Venue Management to potential clients in bid presentations for new venue accounts• Visited accounts within region for onboarding and training of new and existing marketers• Managed Spectra Venue Management marketers within Midwest region• Presented marketing strategies at national ticketing conferences From February 2016 to January 2017 (1 year) Loveland, ColoradoDirector of Marketing @ Spectra Venue Management - Budweiser Events Center • Took calculated risks with sales and marketing that has resulted in event sales records, including gross revenue increases of 35% for Harlem Globetrotters and 25% for Disney On Ice in one year• Provided superior customer service by assisting patrons with any questions and address any concerns customers have regarding an experience at the venue• Empowered marketing and group sales staff to be confident, knowledgeable in their decision-making• Created and implemented marketing, grassroots and public relations plans for 30-35 events annually for family shows, concerts, fairs, festivals, speaking engagements and more• Worked with a wide range of promoters and clients to develop successful events and experiences at the Budweiser Events Center and on The Ranch Events Complex• Organized and prepared event settlements for marketing• Intelligently negotiated advertising buys across multiple media using past sales data to increase sales of up to 35% while maintaining or decreasing spending by up to 12%• Developed strategies to attract and retain patrons through positive customer experiences• Created and managed department budget and individual event budgets and goals• Generated content for and operated Budweiser Events Center website and social media sites From August 2013 to January 2017 (3 years 6 months) Loveland, ColoradoDirector of Marketing @ Spectra Venue Management - Chaifetz Arena • Developed and implemented marketing, grassroots and public relations plans for upcoming events• Negotiated deals and contracts successfully, including advertising and sponsorship agreements on behalf of show promoters• Established show marketing budgets and direct promotions and advertising• Planned, organized and directed public relations efforts for the facility and upcoming events• Created and posted content on Chaifetz Arena social media sites• Explored non-traditional and new marketing opportunities for arena and events• Developed and monitored annual marketing budget for building• Communicated daily with media partners and promoters to maintain positive relationships• Mentored group sales manager and department interns to assist in their development• Worked directly with other departments to successfully implement campaigns• Collaborated with Saint Louis University Athletics Department to cross-promote events• Established and maintained positive work environment for coworkers• Promoted How You Doin’? culture within department, facility to enhance customer satisfaction From August 2012 to August 2013 (1 year 1 month) St. Louis, MissouriMarketing Manager @ Spectra Venue Management - Sporting Park • Assisted with the opening of a new, Major League Soccer stadium through media relations and events, promotions and advertising• Established show marketing budgets and direction of promotions• Generated additional revenue for building by selling space• Created and monitored annual building marketing budget• Developed and managed internship program• Established new relationships with local media, advertisers and third parties• Contacted media to cover the facility and upcoming events and concerts• Directed design and execution of facility website• Maintained and created content for website and social media platforms• Communicated with building owner and tenant in weekly meetings• Started building’s How You Doin’? program From February 2011 to August 2012 (1 year 7 months) Kansas City, KansasMarketing Coordinator @ Spectra Venue Management - Iowa Events Center • Developed and implemented marketing plans for upcoming events• Negotiated advertising buys• Organized public relations events and contacted local media about coverage opportunities• Exceeded revenue goals for multiple shows• Planned annual Global Spectrum marketing conference with marketing and group sales team• Collaborated with local businesses in third party promotions• Created content for and managed the facilities’ social networking sites• Assisted in developing department budget• Worked with tenants to cross-promote events• Wrote press releases• Designed grassroots materials• Delegated tasks to marketing and public relations interns From May 2009 to February 2011 (1 year 10 months) Des Moines, IowaMarketing and Public Relations Intern @ Spectra Venue Management - Iowa Events Center • Brainstormed marketing ideas for various events• Cold-called local businesses about third party promotions• Worked with local media and promoters for events• Utilized social networking tools to promote company’s image• Maintained company website and community calendars From August 2008 to May 2009 (10 months) Des Moines, IowaCopy Desk Intern and News Assistant @ Des Moines Register • Edited content to fit space under strict deadlines• Designed Iowa Weekly, a publication featuring the most notable local stories• Wrote headlines and cutlines to match images From August 2007 to May 2008 (10 months) Des Moines, IowaPublic Relations and Creative Services Intern @ Drake University Athletics Department • Coordinated game day operations at football and basketball games• Created and maintained the Drake Athletics Web site• Interviewed athletes for weekly spotlights From August 2007 to May 2008 (10 months) Des Moines, Iowa