Alison Block
Digital Marketing Manager at Citi | New York, New York, United States
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Alison Block is a dynamic Digital Marketing Manager at Citi, where she plays a pivotal role in optimizing and executing the digital cross-sell strategy for the US Personal Bank's investment product offerings. With a robust background in marketing coordination and a Bachelor’s Degree in Professional Writing, Alison combines her storytelling prowess with strategic marketing insights to drive substantial business results. In 2023 alone, her efforts contributed to an impressive $1.357 billion in net new investment assets through digital channels, underscoring her ability to engage customers effectively in the Citibank Online and Citi Mobile App post-login environment.
Alison’s expertise encompasses a wide range of skills, including product strategy, creative briefs, and online advertising, which she leverages to craft compelling marketing campaigns that resonate with diverse audiences. Her proficiency in tools such as Adobe Photoshop and InDesign allows her to create visually engaging content that enhances user experience and drives conversion rates. Additionally, her adeptness in project management ensures that initiatives are executed seamlessly, aligning with Citi’s broader marketing objectives.
Key projects under Alison’s leadership have included the integration of multi-channel marketing strategies that blend digital outreach with traditional methods, effectively reaching customers at various touchpoints. By utilizing data analytics tools like Nielsen and SAP NetWeaver Business Warehouse, she continuously refines her approach, ensuring that marketing efforts are data-driven and results-oriented. Alison’s commitment to innovation and excellence in digital marketing not only enhances Citi’s brand presence but also fortifies customer relationships, making her an invaluable asset to the organization.
Digital Marketing Manager at Citi in April 2022 to Present
Marketing Campaign Execution Lead at Citi in November 2021 to April 2022
Marketing Coordinator at Oxford University Press in August 2019 to November 2021
Executive Assistant to the Chief Marketing Officer at Oxford University Press in June 2018 to August 2019
Editorial Intern at Foundry Literary + Media in September 2017 to December 2017
Marketing and Social Media Intern at Miami University Press in August 2016 to May 2017
Student Associate at Miami University English Department Copy Center in August 2015 to May 2017
Marketing Intern at Cincinnati Symphony Orchestra in September 2015 to December 2015
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Demand Generation
Product Strategy
Sales Enablement
Positioning (Marketing)
Product Marketing
Creative Briefs
Budget Management
Metrics Reporting
Project Delivery
Digital Marketing
B2C Marketing
Project Stakeholder Management
Metrics Analysis
Microsoft Word
Photoshop
InDesign
Audacity
Social Media
Microsoft Office
Microsoft Excel
Public Speaking
PowerPoint
Event Planning
Research
Copy Editing
Time Management
Editing
Customer Service
Leadership
Social Networking
Writing
Google Analytics
Amazon Vendor Central
Amazon A+
Social Media Marketing
BAITS
Nielsen
SAP NetWeaver Business Warehouse (SAP BW)
Google Ads
Online Advertising
Pay Per Click (PPC)
Social Listening
Adobe Photoshop
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Discover more about CitiWhat is Alison Block email address?
Email Alison Block at [email protected] and [email protected]. This email is the most updated Alison Block email found in 2026.
How to contact Alison Block?
To contact Alison Block send an email to [email protected] or [email protected]. (updated on October 31, 2024)
What company does Alison Block work for?
Alison Block works for Citi
What is Alison Block's role at Citi?
Alison Block is Digital Marketing Manager
What is Alison Block's Phone Number?
Alison Block's phone (212) ***-*416
What industry does Alison Block work in?
Alison Block works in the Financial Services industry.
Alison Block Email Addresses
Alison Block Phone Numbers
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