Image of Alexandra Dimiziani

Alexandra Dimiziani

HEAD OF MARKETING, EMEA @ Airbnb

Co-Founder & Global Managing Partner @TwentyFirstCenturyBrand (ex Airbnb, Coca-Cola, PSI, DDB)

San Francisco Bay Area

Ranked #873 out of 17,460 for HEAD OF MARKETING, EMEA in United States

Section title

Alexandra Dimiziani's Email Addresses & Phone Numbers

Alexandra Dimiziani's Work Experience

Airbnb

HEAD OF MARKETING, EMEA

August 2014 to Present

The Coca-Cola Company

DIRECTOR, CONTENT EXCELLENCE, Northwest Europe and the Nordics (NWEN)

May 2013 to June 2014

London, United Kingdom

The Coca-Cola Company

CONTENT DIRECTOR, NWEN

September 2010 to April 2013

London, United Kingdom

Alexandra Dimiziani's Education

City University London

Masters Investigative Journalism

2008 to 2010

University at Buffalo

Bachelors Business Administration

1993 to 1995

Alexandra Dimiziani's Professional Skills Radar Chart

Based on our findings, Alexandra Dimiziani is ...

Enthusiastic
Visionary
Talkative

What's on Alexandra Dimiziani's mind?

Based on our findings, Alexandra Dimiziani is ...

50% Left Brained
50% Right Brained

Alexandra Dimiziani's Estimated Salary Range

About Alexandra Dimiziani's Current Company

Airbnb

Frequently Asked Questions about Alexandra Dimiziani

What company does Alexandra Dimiziani work for?

Alexandra Dimiziani works for Airbnb


What is Alexandra Dimiziani's role at Airbnb?

Alexandra Dimiziani is HEAD OF MARKETING, EMEA


What is Alexandra Dimiziani's personal email address?

Alexandra Dimiziani's personal email addresses are a****[email protected], a****[email protected], and a****[email protected]


What is Alexandra Dimiziani's business email address?

Alexandra Dimiziani's business email addresses are not available


What is Alexandra Dimiziani's Phone Number?

Alexandra Dimiziani's phone (**) *** *** 404


What industry does Alexandra Dimiziani work in?

Alexandra Dimiziani works in the Marketing and Advertising industry.


Who are Alexandra Dimiziani's colleagues?

Alexandra Dimiziani's colleagues are Rachel Holbrook, and Simon Phipps


About Alexandra Dimiziani

📖 Summary

I am an entrepreneur at heart, who thrives on challenge and taking calculated risks to capitalise on fleeting opportunities, and flourishes in an ethical and creative environment. ‘Global’ is not a title for me, it is a description of my personal life since birth and my professional life for almost 20 years. My ‘lattice’ career path is a reflection of my deeply held belief that most innovation arises from extracting lessons and approaches from one area and applying them to another. Thus, my experience runs the gamut from luxury brand strategy and communications for brands such as Ralph Lauren, to marketing highly-subsidized health products, like condoms, to the most vulnerable populations in central Africa; from conceiving and incubating new brands to producing global integrated marketing campaigns for Coca-Cola; and from lobbying government officials for tax exemptions to managing internal change and investor relations in a technology company. I have gained notable experience in business and brand strategy, portfolio management, brand and line extensions, creative development and production, design, digital marketing, CRM, brand PR and connections planning. And I have worked in industries as varied as fashion, beauty and skin care, publishing, entertainment, beverages, tourism, and financial services. But, undoubtedly, I do my best work for brands who forge and foster a deep emotional connection with their consumers, who take a bold cultural and social stance, who do rather than say, and who contribute to society in a positive and measurable way.HEAD OF MARKETING, EMEA @ From August 2014 to Present (1 year 4 months) DIRECTOR, CONTENT EXCELLENCE, Northwest Europe and the Nordics (NWEN) @ Oversee marketing communications strategy, advertising and a/v content across 11 markets for the Company portfolio. • Translate business strategies and brand plans into creative strategies and communication plans • Partner with disciplines (brand management, research, strategic planning, connections, assets, PR, experiential marketing, shopper marketing) and develop cross-functional agency teams to produce integrated in-market campaigns • Engage local markets at key points for input and activation support; deliver content and amplification guidelines • Work directly with talent (directors, producers, production houses), creative directing audiovisual content • Oversee agency management, including scopes of work, fees and bonuses, budgets, KPIs and performance evaluations • Develop, shape and embed Company, department and team vision, objectives, processes, tools, and templates From May 2013 to June 2014 (1 year 2 months) London, United KingdomCONTENT DIRECTOR, NWEN @ Managed advertising, design and digital marketing disciplines across 11 European markets for the Company portfolio. • Collaborated across disciplines and markets to develop multi-media campaigns with a focus on Coca-Cola Classic, 2012 Olympics, Diet Coke, Coke Zero, Fanta • Contributed to capability-building of Business Unit, leading workshops and presentations, forging relationships with industry leaders, and identifying and sharing best practices • Developed multi-brand digital publishing platform across mobile, social and web • Produced industry-leading digital content and distribution KPIs and benchmarks • Supervised productivity initiatives to rationalise advertising adaptation, design, digital, and pack partners and processes From September 2010 to April 2013 (2 years 8 months) London, United KingdomBRAND & COMMUNICATIONS CONSULTANT @ • Co-creator of Liquid & Linked, The Coca-Cola Company’s content agenda, winner of Cannes silver (http://www.youtube.com/watch?v=LerdMmWjU_E) • Led Coke Classic European Summer ’09 campaign strategy development • Articulated Nestea brand vision and developed product innovation brief for 5-10 years out From April 2008 to February 2011 (2 years 11 months) GLOBAL CREATIVE DIRECTOR, Still Beverages, New Products, Corporate Social Responsibility @ Led global brand and creative strategy, and development of worldwide campaigns. • Collaborated cross-discipline to identify and maximise business opportunities, including brand and product development, portfolio rationalisation and commercialisation of innovations • Devised and globally aligned brand vision and architecture for juices, waters, enhanced waters, dairy, and tea brands • Supported product concept, volumetrics, and campaign development research and leveraged data to support brand launch plans (ex VitaminWater) and to improve communications effectiveness • Developed multi-media campaigns for Minute Maid, Corporate Social Responsibility and dairy launch and partnered with designers to create brand visual identity systems • Created models, processes, and workshop frameworks for improved company performance and output From September 2006 to March 2008 (1 year 7 months) Greater Atlanta AreaGLOBAL MARKETING DIRECTOR (Secondment) @ Globally aligned fragmented brand resulting from multiple acquisitions. • Enacted global brand platform devised (while employed at BAI, please see below), including visual identity, trade and investor campaigns, internal change management, and digital business tools From October 2005 to August 2006 (11 months) Southampton, United KingdomSENIOR GLOBAL STRATEGIST @ European Lead, business developer, client contact, and strategist • Articulated brand architectures, personalities and requisite behaviours, optimised organisational structures, developed portfolio management strategies (B-to-C and B-to-B) • Counselled clients on portfolio growth and rationalisation, brand and line extensions, price elasticity research, product innovation and naming, organisational re-structures, communications campaign development • Designed and executed research including interviews, quantitative studies, secondary research studies From July 2004 to January 2006 (1 year 7 months) London, United KingdomINDEPENDENT AGENT @ • Provided strategic planning services on Nissan Europe; TBWA/G1: Global communications agency; Paris, France • Wrote novel, Relief (combination of fiction and journalism): Paris, France • Contributed content for non-commercial web site BITC (Bike In The City): Paris, France From March 2003 to June 2004 (1 year 4 months) Paris Area, FranceCOUNTRY DIRECTOR @ Managed organisation of 84 people and all departments— communication, research, sales & distribution, administration, and finance—utilising commercial sector marketing techniques for improved public health among vulnerable populations • Launched mosquito net, insecticide re-treatment, water disinfectant, and youth centres brands and re-positioned condom brand, increasing condom sales 34% year 1 and 25% year 2 • Improved efficiency of commercial distribution; created non-traditional, community-based distribution channels • Conducted nationally-representative quantitative research to ascertain attitudes and usage to disease, treatment and prevention methods, gauge product penetration and brand perception and measure program success • Doubled funding and advocated leading to successful taxation exemption on products procured internationally From January 2002 to February 2003 (1 year 2 months) RwandaMARKETING DIRECTOR @ Managed marketing, communication, and research departments and supervised 23 • Led marketing (product concepts, brand positioning, operational marketing) for all brands • Conceived and produced multi-media behaviour change and brand communication campaigns • Developed and executed quantitative and qualitative research From January 2001 to December 2001 (1 year) RwandaBUSINESS DIRECTOR & LEAD PLANNER, The Economist, National Geographic and Schering Plough @ • Launched economist.com • Launched National Geographic television channel in US • Re-launched Bain de Soleil in US after decade-long hiatus From May 2000 to January 2001 (9 months) SENIOR ACCOUNT EXECUTIVE / STRATEGIC PLANNER, Johnson & Johnson (RoC) @ Coordinated with worldwide offices to ensure integrated global communication; led U.S. brand launch From January 1999 to October 1999 (10 months) Greater New York City AreaSENIOR ACCOUNT EXECUTIVE / STRATEGIC PLANNER, Ralph Lauren @ Identified and articulated local market brand relevance for master brand and 27 labels in over 20 countries From May 1998 to December 1998 (8 months) Greater New York City AreaACCOUNT EXECUTIVE, Crunch Fitness (gyms, clothing, videos, beauty products) @ From April 1997 to April 1998 (1 year 1 month) Greater New York City AreaACCOUNT EXECUTIVE, Bermuda Department of Tourism @ From April 1997 to April 1998 (1 year 1 month) Greater New York City AreaASSISTANT ACCOUNT EXECUTIVE, Bermuda Department of Tourism @ From October 1996 to March 1997 (6 months) Greater New York City AreaASSISTANT, Merrill Lynch @ From June 1995 to September 1996 (1 year 4 months) Greater New York City AreaMasters, Investigative Journalism @ City University London From 2008 to 2010 Bachelors, Business Administration @ University at Buffalo From 1993 to 1995 Alexandra Dimiziani is skilled in: Marketing Communications, Advertising, Creative Development, Marketing Strategy, Strategic Planning, Strategy Development, Brand Development, Integrated Marketing, Digital Marketing, Brand Management, Marketing


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In a nutshell

Alexandra Dimiziani's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Alexandra Dimiziani's Willingness to Change Jobs

Unlikely

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