Head of Consumer Services / Product Management @ Deutsche Post
Pro7Sat1 // Brand Manager / Freelance Specialist @ AMPYA (Magic Internet Musik GmbH)
Education:
Semester abroad - Master of International Business Program, Business Administration @
University of Sydney
About:
Marketing and business development specialist with more than ten years of professional experience in communication agencies, e-commerce start-ups and blue chips. Extensive knowledge in strategic business development, integrated communication, product & project management, brand management.
Industries: Media, Consultancies, Fashion, Lifestyle, Telecommunication, IT, Advertising.
Product Management @ From 2015 to Present (less than a year) Head of Consumer Services
Marketing and business development specialist with more than ten years of professional experience in communication agencies, e-commerce start-ups and blue chips. Extensive knowledge in strategic business development, integrated communication, product & project management, brand management.
Industries: Media, Consultancies, Fashion, Lifestyle, Telecommunication, IT, Advertising.
Product Management @ From 2015 to Present (less than a year) Head of Consumer Services / Product Management @ Deutsche Post E-POST
Currently one of the biggest software development projects in Germany with more than 17 SCRUM-Teams (each with 5-8 members) working on three strategic segments (identity, consumer services, e-postbrief).
Responsible for all output within the consumer services segment (six services / features such as online storage, mobile platforms, e-payment, digital office).
Coordination and lead of seven product managers and eight SCRUM-teams
Coordination of all relevant activities of other business units (e.g. marketing, partner management, business development, UX, sales, customer service) and other mandatory corporate entities (e.g. legal affairs, print) regarding those services/features.
Developed E-POST strategy for 2014-2016 and reported directly to VP’s and CEO.
Developed and implemented a continuous planning framework for more accurate planning and reporting measures. From December 2012 to April 2014 (1 year 5 months) Pro7Sat1 // Brand Manager / Freelance Specialist @ • Developed and defined brand identity and brand strategy.
• Reported directly to Managing Director/CEO. From October 2012 to November 2012 (2 months) Founder & CEO @ High-Fashion E-Commerce. The Couture Society offered exclusive pieces from fashion shows worldwide. Consumers were able to pre-order their favourite styles out of whole collections of international renowned fashion designers/labels only a few hours after the initial runway show at one of the major fashion weeks (e.g. NYC, Paris, Milan, London, Copenhagen, Berlin).
Conceptualized the business model, framework and exit strategy.
Directed and grew all marketing and business/partner development activities and was responsible for investor relations.
Generated broad coverage in media (more than 75 million contacts in less than 12 month).
Developed a performance oriented e-commerce platform for high-fashion.
Awarded as DIGITAL LIFE INNOVATION, 2011 by BITKOM and Winner of the Start-up Competition of the German Federal Ministry of Economy and Technology, 2011. From July 2010 to September 2012 (2 years 3 months) Director Interactive @ Komm.passion is a leading communications agency in Germany with sites in Düsseldorf, Hamburg, Berlin and Munich. The interactive division led all online and mobile budgets across all sites.
Integration of the Interactive Agency INWORLD PRODUCTIONS and setting-up the new unit.
Took responsibility for all new business activities with regard to new media within the agency group and represented the group regarding all online activities.
Trained & supported more than 120 employees in terms of online communication measures.
Directed Accounts:
CDU Deutschland (2009/10); Deutsche Post DHL (2008/09/10); Sanofi Pasteur (2009/10); DIE WELT/WELT KOMPAKT (2010); Ben & Jerry’s (2008/09); Tchibo (2008/09/10); Verbatim (2009/10); Kyocera (2009/10), Zentralverband Elektrotechnik & Elektronikindustrie (2008/09/10), EnergieAgentur.NRW (2009)
Awards:
Internationaler Deutscher PR-Preis (Public Affairs). Campaign: „Energieintelligenz“ / Zentralverband Elektrotechnik- und Elektronikindustrie
PR Report Award (Public Affairs). Campaign: „Energieintelligenz“ / Zentralverband Elektrotechnik- und Elektronikindustrie
Sabre Certificate of Exellence (Public Affairs) . Campaign: „Energieintelligenz“ / Zentralverband Elektrotechnik- und Elektronikindustrie From February 2008 to June 2010 (2 years 5 months) Berlin Area, GermanyFounder & CEO @ Inworld Productions realized campaigns within virtual worlds and produced in-game advertising. Within six month after launching the agency had already become one of the top-three players realizing virtual worlds projects in Europe. After less than a year, increasing monthly revenues and 11 FTEs the agency was acquired by PR and communication network komm.passion GmbH to expand their portfolio (now including online communication).
Won and directed accounts:
IBM (2007); T-Systems Multimedia Solutions (2007), Deutsche Post (2007); Quelle (2007); HEAD (2007); Sony Style Europe (2007); EnBW (2007); Pleon (2007); Bild.T-Online (2007)
Conceptualized and launched a news site regarding virtual worlds (SL-inworld.com) with more than 27.000 unique visitors per month (average)
Awards: Europe Machinima Award (Best Advertising/Spot) From January 2007 to March 2008 (1 year 3 months) Senior Brand Consultant @ Hired as Junior Brand Consultant in October 2004. Promoted to Brand Consultant in October 2005 and in October 2006 to Senior Brand Consultant. Managed some oft he agency’s major clients like Investitionsbank Berlin, Maritim, Axel Springer and O2.
Managed and later directed the agencies most important client Investitionsbank Berlin for more than 2 years and increased the agencies revenues whilst establishing new segments such as quantitative marketing research.
Closely cooperated with several media houses in terms of media spendings.
Developed, drove and implemented integrated communication solutions (across all communication channels/disciplines). From October 2004 to March 2007 (2 years 6 months)
Diplom Kaufmann / German equivalent to the MBA, BWL / Business Administration, Graduated with distinction @ Universität Mannheim From 2000 to 2004 Semester abroad - Master of International Business Program, Business Administration @ University of Sydney From 2002 to 2002 Alexander Schimkat is skilled in: Social Media, Marketing Communications, Social Media Marketing, Marketing Strategy, Media Relations, Digital Strategy, Advertising, Public Relations, Corporate Communications, Event Management, Strategic Communications, Internal Communications, Crisis Communications, Marketing, English