Alexander Maslov
EMEA X-Category Demand Planning Director at Nike | Hilversum, North Holland, Netherlands
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As the EMEA X-Category Demand Planning Director at Nike, Alexander Maslov plays a pivotal role in shaping the future of demand planning within the sporting goods industry. With a robust background in business management and marketing, Alexander leverages his expertise to create innovative end-to-end line planning strategies that align with Nike's commitment to delivering exceptional consumer experiences. His proficiency in trend analysis and forecasting allows him to drive a holistic marketplace and consumer demand forecast, ensuring that Nike remains at the forefront of the competitive landscape.
In his current role, Alexander is instrumental in defining risks and opportunities at various planning levels, enabling the organization to proactively address market fluctuations and consumer preferences. His strategic approach to asset allocation and product flow ensures that Nike's assortment of footwear and sportswear meets the evolving demands of the market while optimizing inventory management. By fostering seamless integration from long-range to short-range planning, he enhances operational efficiency and supports the brand's ambitious growth objectives.
Alexander's leadership in retail marketing and merchandising strategies further amplifies Nike's market presence, as he collaborates with cross-functional teams to create compelling consumer narratives that resonate across diverse demographics. His deep understanding of the sporting goods sector, combined with his analytical skills, positions him as a key driver of Nike's success in the EMEA region. As he continues to navigate the complexities of demand planning, Alexander remains committed to pushing the boundaries of innovation and excellence in the industry.
EMEA X-Category Demand Planning Director at Nike in May 2017 to Present
EMEA Assortment Planning Director at Nike in January 2021 to Present
EMEA Marketplace Merch Director - Sporting Goods at Nike in October 2015 to May 2017
CEE Merchandising Operations & Planning Director at Nike in November 2014 to October 2015
CEE Football Category Merchandising Director at Nike in September 2010 to November 2014
Country Merchandising Director, Russia at Nike in January 2007 to January 2010
Footwear Merchandise Manager at Nike in January 2004 to January 2007
Marketing Manager at Reebok Russia in January 2000 to January 2003
Product Manager at Reebok Russia in May 1993 to January 2000
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Assortment
Merchandising Strategies
Shoes
Footwear
Merchandising
Product Mix
Category Management
Sporting Goods
Product Flow
Allocation
Sportswear
Forecasting
Trend Analysis
Product Management
Apparel
Marketing Strategy
Retail Marketing
Asset Allocation
Management
Sales Management
Retail
Sports Marketing
Trend
Outerwear
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Discover more about NikeWhat is Alexander Maslov email address?
Email Alexander Maslov at [email protected] and [email protected]. This email is the most updated Alexander Maslov email found in 2026.
How to contact Alexander Maslov?
To contact Alexander Maslov send an email to [email protected] or [email protected].
What company does Alexander Maslov work for?
Alexander Maslov works for Nike
What is Alexander Maslov's role at Nike?
Alexander Maslov is EMEA X-Category Demand Planning Director
What is Alexander Maslov's Phone Number?
Alexander Maslov's phone (**) *** *** 122
What industry does Alexander Maslov work in?
Alexander Maslov works in the Spectator Sports industry.
Alexander Maslov Email Addresses
Alexander Maslov Phone Numbers
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