Alexander Assouw

Q: What is Alexander Assouw email address?

Email Alexander Assouw at alexander.vanassouw@refresco.com. This email is the most updated Alexander Assouw email found in 2026.

Q: How to contact Alexander Assouw?

To contact Alexander Assouw send an email to alexander.vanassouw@refresco.com. (updated on September 13, 2024)

Managing Director Benelux at Refresco | Netherlands

About Alexander Assouw

Alexander Assouw is a seasoned leader in the fast-moving consumer goods (FMCG) sector, bringing over 20 years of extensive experience in both domestic (Netherlands) and international markets. As the Managing Director for Refresco Benelux, Alexander oversees a substantial operation with an impressive turnover exceeding €800 million. He leads a dedicated management team responsible for 1,450 employees across six state-of-the-art factories, catering to a diverse portfolio of 250 customers. His strategic vision is deeply rooted in operational excellence, continuous improvement, and innovation, ensuring that Refresco remains at the forefront of the beverage industry.

Under Alexander's leadership, the Benelux division has embraced a strong focus on speed to market, which is crucial in today’s rapidly evolving retail landscape. His expertise spans various domains, including marketing, sales management, and key account management, enabling him to drive impactful strategies that enhance both branded and private label offerings. Alexander's commitment to fostering a culture of collaboration and empowerment among his colleagues is evident in his approach to people management, ensuring that every team member is aligned with the company's goals.

Key projects under his stewardship have included the optimization of production processes and the introduction of innovative product lines that resonate with consumer trends. His adeptness in shopper marketing and B2B account management has positioned Refresco as a trusted partner within the industry. With a keen eye on market dynamics, Alexander continues to leverage his skills to navigate challenges and seize opportunities, solidifying Refresco’s reputation as a leader in the beverage sector.

Alexander Assouw Work