Alexa Rice
Head of Marketing at Formpipe | Boston, Massachusetts, United States
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As the Marketing Lead for the ERP Business at Formpipe, Alexa Rice plays a pivotal role in shaping the company's go-to-market strategy for Lasernet, a leading solution in the software as a service (SaaS) landscape. With a strong focus on customer-centricity, Alexa is dedicated to understanding the unique needs and challenges faced by clients in various industries, particularly in laboratory and life sciences sectors. Her expertise in product marketing and demand generation allows her to craft compelling messaging that resonates with target audiences, driving customer acquisition and satisfaction.
Currently, Alexa is spearheading several key projects that are transforming how Formpipe engages with its customers. She is leading new product launches that not only highlight the innovative features of Lasernet but also emphasize the tangible business outcomes these solutions deliver. By leveraging her skills in campaign execution and customer experience, she ensures that each initiative is strategically aligned with the company's overarching goals, fostering a culture of collaboration and continuous improvement within her teams.
In her role, Alexa is not just a marketer; she is a change agent who champions the voice of the customer across the organization. Her passion for curating and developing talent within her teams has resulted in a dynamic marketing organization that thrives on bold ideas and curiosity. As a result, Formpipe is well-positioned to enhance its market presence and drive growth in an increasingly competitive landscape, all while maintaining a steadfast commitment to customer success.
Head of Marketing at Formpipe in March 2025 to Present
Marketing Lead - ERP Business at Formpipe in April 2024 to March 2025
Director of Marketing at ArisGlobal in March 2022 to October 2023
Sr Manager Growth Marketing: Customer References at PTC in June 2019 to January 2022
Corporate Marketing Manager at PTC in May 2017 to June 2019
Technical Sales, Marketing, and Product Management at Block Engineering in May 2016 to September 2017
Technical Application Engineer and Global Technical Sales Support at Thermo Fisher Scientific in July 2015 to May 2016
Operational Management and Interdepartmental Leadership Experience at PerkinElmer in January 2013 to July 2015
Study Group Leader at Suffolk University in July 2010 to April 2013
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Product Marketing
Go-to-Market Strategy
Product Launch
Analyst Relations
Recognition Programs
Marketing Programs
G2
Field Marketing
Content Strategy
Paid Media Advertising
Customer Advocacy
Customer Reference
Case Studies
Customer Marketing
Multi-Channel Marketing
Customer Acquisition
B2B Marketing Strategy
Software as a Service (SaaS)
Growth Marketing
Event Marketing
Net Promoter Score
Customer Satisfaction (CSAT)
Customer Retention
Demand Generation
Brand Marketing
Lead Generation
Leadership
Customer Advisory Boards
Strategic Partnerships
Paid Media Strategy
Email Marketing
Strategy
Digital Marketing
Customer Experience
Management
Marketing Strategy
Cell Culture
Laboratory
Microsoft Office
Technical Product Training
Research
Process Improvement
Chromatography
Applications Development Management
Customer Satisfaction
Life Sciences
Project Management
Team Leadership
Cross-functional Team Leadership
Customer Service
Product Development
Green Belt
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Discover more about FormpipeWhat is Alexa Rice email address?
Email Alexa Rice at [email protected] and [email protected]. This email is the most updated Alexa Rice email found in 2026.
What is Alexa Rice phone number?
Alexa Rice phone number is +12124595207.
How to contact Alexa Rice?
To contact Alexa Rice send an email to [email protected] or [email protected]. If you want to call Alexa Rice try calling on +12124595207.
What company does Alexa Rice work for?
Alexa Rice works for Formpipe
What is Alexa Rice's role at Formpipe?
Alexa Rice is Head of Marketing
What industry does Alexa Rice work in?
Alexa Rice works in the Software Development industry.
Alexa Rice Email Addresses
Alexa Rice Phone Numbers
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