Alex Shulman
Senior Category Strategy Manager at Mars | Hoboken, New Jersey, United States
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As the E-commerce Acceleration Director at Mars, Alex Shulman is at the forefront of driving innovative strategies that enhance the performance of the Main Aisle Confectionery category. With over a decade of experience in the fast-moving consumer goods (FMCG) sector, Alex combines a robust background in sales and marketing with a deep understanding of analytics and market intelligence. His current role involves the meticulous development of a comprehensive strategy that leverages data-driven insights, shopper research, and category trends to optimize both market share and category performance.
Alex's expertise in cross-functional team leadership is pivotal in fostering collaboration among diverse teams, including Marketing, Customer Marketing, and global insights. By elevating these partnerships, he ensures that strategic workstreams are not only effectively implemented but also aligned with Mars' overarching business objectives. His passion for driving marketing campaigns and making informed investment decisions is evident in his approach to e-commerce, where he harnesses digital marketing strategies to engage consumers and enhance brand visibility in an increasingly competitive landscape.
A true believer in the power of motivated and engaged teams, Alex prioritizes people management and development, ensuring that his team members are equipped with the skills and knowledge necessary to thrive in a dynamic environment. His commitment to curiosity, honesty, and responsibility serves as the foundation for his leadership style, inspiring those around him to embrace innovation and strive for excellence in every initiative. Through his strategic vision and collaborative spirit, Alex is not only shaping the future of Mars' e-commerce efforts but also setting new benchmarks for success in the FMCG industry.
Senior Category Strategy Manager at Mars in May 2023 to Present
E-commerce Acceleration Director at Mars in October 2021 to April 2023
Business Development Director at Mars in March 2020 to October 2021
Head of Category Development at Mars in December 2017 to February 2020
Senior CMI Manager at Mars in September 2016 to December 2017
Portfolio Insight Manager at Mars in January 2015 to September 2016
Client Consultant, Innovation Practice (BASES) at NielsenIQ in September 2013 to January 2015
Economics Teacher at Lyceum №1535 in September 2008 to June 2013
Researcher at National Research University - Higher School of Economics in September 2010 to December 2010
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Executive Visibility
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Leadership
Marketing Campaigns
Investment Decisions
Strategy
Cross-functional Team Leadership
Team Leadership
Sales & Marketing
Talent Development
Change Management
Market Research
Retail Category Management
Analytics
E-Commerce
Project Management
Shopper Marketing
Team Building
Sales Management
Digital Marketing
Negotiation
Trade Marketing
Market Intelligence
Communication
Marketing Strategy
Business Development
Fmcg
Brand Management
Category Management
Data Analysis
Business Strategy
Management
Statistics
Forecasting
People Management
Recruitment
Quantitative Analytics
Econometrics
Start-ups
Microsoft Excel
Economics
Quantitative Research
Stata
Modeling
Matlab
Market Analysis
Analytical Skills
Sales
Presentation Skills
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Discover more about MarsWhat is Alex Shulman email address?
Email Alex Shulman at [email protected]. This email is the most updated Alex Shulman email found in 2026.
How to contact Alex Shulman?
To contact Alex Shulman send an email to [email protected]. (updated on November 04, 2024)
What company does Alex Shulman work for?
Alex Shulman works for Mars
What is Alex Shulman's role at Mars?
Alex Shulman is Senior Category Strategy Manager
What is Alex Shulman's Phone Number?
Alex Shulman's phone (201) ***-*197
What industry does Alex Shulman work in?
Alex Shulman works in the Manufacturing industry.
Alex Shulman Email Addresses
Alex Shulman Phone Numbers
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