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Aleena Suhail

Assistant Marketing Manager - Enterprise SEO @ Allstate

Project Manager - Technical SEO Lead at Discover Financial Services

Greater Chicago Area

Ranked #1,013 out of 20,260 for Assistant Marketing Manager - Enterprise SEO in United States

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Aleena Suhail's Email Addresses & Phone Numbers

Aleena Suhail's Work Experience

Allstate

Assistant Marketing Manager - Enterprise SEO

October 2014 to Present

Northbrook, IL

Freelance

Digital Marketing / SEO Consultant

August 2013 to October 2014

Horizon Marketing Group

Search Strategist

February 2014 to April 2014

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Aleena Suhail's Estimated Salary Range

About Aleena Suhail's Current Company

Allstate

- Manage Enterprise Search - enterprise & related domains. - Lead strategic and technical SEO Projects - Manage day to day vendors’ relationship and budget negotiations - Improved Allstate’s SOV by 3% from Q4 of 2014 to Q2 of 2015 - Project Efforts: Readability, structured data, NLP, SEO content structure, Bounce Rate Strategies coupled with CTR ranking...

Frequently Asked Questions about Aleena Suhail

What company does Aleena Suhail work for?

Aleena Suhail works for Allstate


What is Aleena Suhail's role at Allstate?

Aleena Suhail is Assistant Marketing Manager - Enterprise SEO


What is Aleena Suhail's personal email address?

Aleena Suhail's personal email addresses are a****[email protected], and a****[email protected]


What is Aleena Suhail's business email address?

Aleena Suhail's business email addresses are not available


What is Aleena Suhail's Phone Number?

Aleena Suhail's phone (**) *** *** 431


About Aleena Suhail

📖 Summary

Specialties: • SEO/SEM • Web Analytics • Google and Bing SEM strategies, Facebook & LinkedIn Advertising • Good understanding of HTML, CSS, JavaScript and SQL • Good understanding of User Experience, Usability, Navigation, Deep vs. Flat Site Architecture • Google Adwords, MSN Adcenter, Webmaster Tools, Google Analytics, Omniture, Site Catalyst • Proficient with Marin, Conductor SearchLight & BrightEdge/ Familiar with Searchmetrics & ZoomRank • Market Research : Conjoint Analysis, Perceptual Mapping, Value Curve, Qualitative & Quantitative surveys (using SPSS) • SEO content strategy, copy writing & blog optimization. • Proficient w/ ScreamingFrog, SEOmoz tools, OpenSiteExplorer, Majestic, Ahrefs • Exposure to Drupal, Joomla, Wordpress, TeamSite, LiveSite, Adobe Experience Manager (CQ5)Assistant Marketing Manager - Enterprise SEO @ - Manage Enterprise Search - enterprise & related domains. - Lead strategic and technical SEO Projects - Manage day to day vendors’ relationship and budget negotiations - Improved Allstate’s SOV by 3% from Q4 of 2014 to Q2 of 2015 - Project Efforts: Readability, structured data, NLP, SEO content structure, Bounce Rate Strategies coupled with CTR ranking signal. - Additional Projects: HTTP - HTTPs Migration (SEO Pre/Post); Responsive Migration (SEO Pre/Post) - Scope/lead projects in relation to Voice Search & Content Rendering, Mobile UX & Deep Linking (App), Schema - Input Business Required Documents (BRD) From October 2014 to Present (1 year 1 month) Northbrook, ILDigital Marketing / SEO Consultant @ - Act as a project manager to ensure tasks are met with the requirements/deadlines. - Interview key stakeholders, deliver case studies & create/deliver client presentations. - Create SEO/SEM scope for clients - Create social media strategy for brand awareness and content distribution. - Work with content writer to optimize areas of opportunities - Manage keyword research, competitive & data analysis, KPIs, and site architecture through blue prints. - Create usability and color psychology guidelines for SEO to be implemented on the website. * Act as a lab-usability tester (for UI) / heuristic evaluations. - Lead the selection of SEO friendly website building software. From August 2013 to October 2014 (1 year 3 months) Search Strategist @ From February 2014 to April 2014 (3 months) SEO Consultant @ - Act as a project manager for SEO deliverables. - Work with CMS, IT, IMT, and Analytics team for reporting and domain optimizations. - Interview key stakeholders to collaborate on different media initiatives and create holistic search strategies, - Act as key contact for SEO reporting with internal analytics team, IT and 3rd party vendors/platforms. From October 2012 to July 2013 (10 months) Search Analyst @ - Develop and recommend client strategies for Google and Bing SEM. - Manage SEO projects in accordance to deadlines, requirements and adjust timeline based on priority. - Determine SEO and PPC strategies to maintain goals related to ROAS, website optimizations and digital search solutions, while maintaining client’s relationship. - Identify opportunities to increase efficiency and scalability while achieving goals for revenue, traffic and brand awareness. - Develop core SEO strategis eg :- tech/content audit, competitive analysis, external/internal linking strategies - Develop and assist with Facebook & LinkedIn advertising. - Oversee and conduct video, image, blog/ press release optimizations Other Client Initiatives: - Successfully identified issues related to rich media, site navigation, link value distribution, dynamic elements and presented best practice strategies to achieve positive lift - Assisted with domain/platform migration to maintain concrete visibility & traffic/revenue - Identified site/page speed issues related to images, dimensions, JavaScript coding, and CSS * In house SME - Search Marketing Expert (SEO) * Took Part in iToast * Attended Bruce Campbell Leadership Training Seminar * Work with Pro-Bono Client: Streetwise From June 2011 to October 2012 (1 year 5 months) Prestige Consultant @ From January 2011 to November 2011 (11 months) Search Analyst, Intern @ Emphasis on PPC - Work with Google Adwords, MSNAdcenter, and Marin to optimize PPC Accounts for successful growth, revenue and high ROAS for various clients. From February 2011 to June 2011 (5 months) Circulation Analyst - Contract @ • Created and maintained Weekly Gross Demand Report, while performing match-backs from Channel View to update weekly Orders and Demand Report. • Executed Catalog Results for various campaigns, while creating and maintaining source codes in MOM and REV for mailed and bulk catalogs. • Worked on Weekly Inventory Projection File, while maintaining promotion expense and analysis file for upper management; kept weekly track of new customer counts through different media channels. • Executed analytical work on Excel and Access for data reporting. • Executed data from Omniture [traffic data] for Promotion Analysis. From June 2010 to October 2010 (5 months) Sales Consultant @ • Attended workshops and seminars for Prestige Makeup department to demonstrate guests about new products, thus increasing profit and promoting a particular brand. • Built clientele through customer service and product consultations. • Educated 50+ customers on a per day basis on recent trends and membership benefits, while converting sales into long term valuable memberships. • Part of Visual and Plano-gram team to help maximize profit and appearance. From April 2008 to October 2010 (2 years 7 months) Social Media/Marketing Assistant Intern @ •Executed on lead reconciliation projects using Streamsend and CRM Work Etc, while managing projects through Basecamp. •Utilized and managed Social Media sites such as Facebook and Twitter for company and clients, in addition to updating information to promote and network. •Updated company’s blog and online classified ads; created spreadsheets to track data, and performed competitive assessment, while placing outbound calls for potential leads. From March 2010 to May 2010 (3 months) Business Administration Intern @ •Worked on competitive assessment while assisting with email campaigns through Constant Contact. •Managed and completed client oriented projects. •Maintained various clients’ websites using Affiniscape software while handling clients’ information on the websites. From June 2009 to August 2009 (3 months)


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In a nutshell

Aleena Suhail's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 10 month(s)

Aleena Suhail's Willingness to Change Jobs

Unlikely

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