Al Ries
Founder & Chairman at RIES | Positioning Strategy & Consulting | Atlanta, Georgia, United States
Al Ries’s Email & Phone Number
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Founder & Chairman at RIES | Positioning Strategy & Consulting in January 1963 - October 2022
Chairman at Trout & Ries Advertising/Marketing in January 1979 - January 1993
Chairman at Ries Cappiello Colwell Advertising in January 1963 - January 1979
DePauw University, Bachelor of Liberal Arts, Mathematics, August 2026
RIES: Positioning Pioneers. Al Ries founded his first agency in RCC (Ries Cappiello Colwell) in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 6 million copies. Al & Laura have written several books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, and Positioning in the 21st Century. Laura Ries is the author of Visual Hammer, Battlecry and her latest book The Strategic Enemy published by Wiley, Sept 2025.
Discover more about RIES | Positioning Strategy & Consulting
Positioning Strategist | NEW BOOK: The Strategic Enemy
Chairwoman at RIES | Positioning Strategy & Consulting
(Oct 2022 – Present)
LATAM Consultant @RIES | Host #M15 Newscast
RIES pioneered the concept of positioning, and we have assisted 75% of Fortune 500 companies in achieving global growth by leveraging this strategy.
Helping Companies Compete, Grow & Expand Across Europe | Positioning Strategy | Identifying & Reducing Hidden Profit Leakage | Global RIES Team Member Since 2014
Ries Strategy Positioning (Global Partner) at RIES | Positioning Strategy & Consulting
(Nov 2022 – Present)
Markenpositionierungsexperte, Berater, Autor und Lead Partner of Ries Global
Lead Partner at RIES | Positioning Strategy & Consulting
(Jan 2001 – Present)
HR Director at Ries Consulting
人力资源管理总监 at Ries Positioning Strategy & Consulting
(Jan 2018 – Present)
Ries Positioning Strategy & Consulting - Analyst
Analyst at Ries Positioning Strategy & Consulting
(May 2022 – Present)
What is Al Ries email address?
Email Al Ries at [email protected]. This email is the most updated Al Ries's email found in 2026.
What is Al Ries phone number?
Al Ries phone number is (770) 643-0880 and 4042903514.
How to contact Al Ries?
To contact Al Ries send an email to [email protected]. If you want to call Al Ries try calling on (770) 643-0880 and 4042903514.
What company does Al Ries work for?
Al Ries works for RIES | Positioning Strategy & Consulting.
What is Al Ries's role at RIES | Positioning Strategy & Consulting?
Al Ries is Founder & Chairman
What industry does Al Ries work in?
Al Ries works in the Marketing and Advertising industry.
