Aimée Lapic
Board Member at Cardlytics | San Francisco Bay Area
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Aimée Lapic is a seasoned executive with a wealth of experience in driving customer-centric strategies across various industries, including digital media, specialty retail, and financial services. As a Board Member at Cardlytics, she leverages her extensive background to enhance the company's mission of transforming purchase intelligence into actionable marketing insights. Her role involves guiding strategic initiatives that harness the power of financial institution transaction data, enabling brands to create measurable performance marketing campaigns that resonate with consumers.
Lapic's expertise in customer experience is pivotal in shaping Cardlytics' approach to performance marketing. She is instrumental in fostering a culture of innovation and collaboration, ensuring that the organization remains at the forefront of digital marketing trends. Her leadership skills are complemented by a strong foundation in market planning and product marketing, allowing her to identify and capitalize on emerging opportunities within the digital landscape.
Key projects under her guidance include the development of integrated marketing strategies that bridge the gap between digital apps and brick-and-mortar experiences, enhancing customer engagement and driving sales. Lapic's commitment to building world-class organizations is evident in her ability to cultivate high-performing teams that excel in visual merchandising and inventory management, ensuring that Cardlytics delivers exceptional value to its clients.
With a keen eye for market dynamics and a passion for optimizing customer experiences, Aimée Lapic continues to make significant contributions to Cardlytics, positioning the company as a leader in the evolving landscape of performance marketing. Her strategic insights and dedication to excellence are invaluable assets that drive the organization’s growth and innovation.
Board Member at Cardlytics in January 2019 to Present
Chief Executive Officer at Hanna Andersson in July 2022 to Present
Chief Digital and Marketing Officer at GoPro in January 2020 to July 2022
Chief Marketing Officer and Head of Subscriptions at Pandora in January 2017 to January 2019
CMO Advisory Board Member at Ridge Ventures (Formerly known as IDG Ventures USA) in January 2016 to January 2019
E-Commerce Lead plus Chief Marketing Officer (CMO) at Gap Inc./ Banana Republic in January 2015 to January 2017
SVP of Marketing and GM of International Gap Outlet ⇨ Localized and Global Marketing at Gap Inc./ Gap in January 2011 to January 2014
VP of Marketing, Visual, and Store Design at Gap Inc./ Gap in January 2009 to January 2011
VP of Brand Management ⇨ Strategic Marketing at Banana Republic, Gap in January 2004 to January 2008
Senior Vice President ⇨ CRM and Online Customer Experience at Providian Financial (now Chase) in January 2001 to January 2004
Vice President of Marketing ⇨ Brand and Digital Marketing at Headlight.com (backed by Draper Fisher Jurvetson) in January 2000 to January 2001
Director of Online Marketing at iOwn.com (acquired by Citibank Mortgage) in January 1999 to January 2000
Consultant at McKinsey & Company in January 1997 to January 1999
Associate Consultant at Marakon in January 1992 to January 1995
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Digital Marketing
Customer Experience
E-commerce
Social Media Marketing
P&L Management
Strategy
Leadership
Analytics
Cross-functional Team Leadership
Direct Marketing
Marketing
Marketing Strategy
Management
Brand Management
Online Marketing
Retail
Merchandising
Business Development
Advertising
Pricing
Strategic Planning
Budgets
Visual Merchandising
Marketing Management
Team Leadership
Online Advertising
Email Marketing
Product Development
Product Management
Customer Insight
Marketing Communications
CRM
Social Media
Market Research
Team Building
Integrated Marketing
Market Planning
Brand Development
Product Marketing
Inventory Management
Competitive Analysis
Strategic Partnerships
Business Strategy
Start-ups
Budgeting
Customer Relationship Management (CRM)
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Discover more about CardlyticsWhat is Aimée Lapic email address?
Email Aimée Lapic at [email protected]. This email is the most updated Aimée Lapic email found in 2026.
What is Aimée Lapic phone number?
Aimée Lapic phone number is +14153057859 and +14156520242.
How to contact Aimée Lapic?
To contact Aimée Lapic send an email to [email protected]. If you want to call Aimée Lapic try calling on +14153057859 and +14156520242. (updated on November 04, 2024)
What company does Aimée Lapic work for?
Aimée Lapic works for Cardlytics
What is Aimée Lapic's role at Cardlytics?
Aimée Lapic is Board Member
What industry does Aimée Lapic work in?
Aimée Lapic works in the Retail industry.
Aimée Lapic Email Addresses
Aimée Lapic Phone Numbers
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