Adrian Haaften
President at SiteCapture | San Francisco, California, United States
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Adrian Haaften serves as the Fractional Chief Marketing Officer and Revenue Growth Advisor at AvH Associates LLC, where he leverages over 20 years of experience to drive transformative growth for technology companies backed by private equity and venture capital. His expertise lies in crafting and executing robust go-to-market strategies that not only enhance customer acquisition but also optimize marketing performance across diverse sectors. Adrian has a proven track record of building high-performance marketing engines that significantly boost revenues and improve EBITDA, making him an invaluable asset for organizations seeking to navigate the complexities of scaling in competitive landscapes.
At AvH Associates, Adrian is deeply involved in key projects that focus on value creation and operational support for technology firms and their investors. His role encompasses conducting comprehensive marketing audits and due diligence to identify growth opportunities and streamline operations. By offering interim and fractional CMO services, Adrian provides tailored growth coaching that empowers companies to refine their business strategies and achieve sustainable success. His hands-on approach ensures that clients not only meet their immediate objectives but also lay a solid foundation for long-term profitability and successful public or private exits.
Adrian's skill set is diverse, encompassing marketing strategy, P&L management, online advertising, and product marketing, all of which are critical in today’s fast-paced digital economy. His ability to align marketing initiatives with overarching business goals has made him a sought-after advisor for startups and established firms alike, as they strive to innovate and maintain a competitive edge in their respective markets.
President at SiteCapture in September 2024 to Present
Fractional CMO, Go to Market Advisor, Growth Coach at AvH Associates LLC in June 2022 to September 2024
Growth Advisor & Fractional CMO - Global Private Equity Firm at AvH Associates LLC in June 2022 to September 2024
Fractional CMO & Growth Advisor - Cloud (SaaS) software for field operations at AvH Associates LLC in July 2022 to August 2024
Chief Marketing & Growth Officer - FinTech Startup at AvH Associates LLC in November 2022 to December 2023
Marketing Strategy & Growth Advisory - Construction Industry SaaS at AvH Associates LLC in January 2023 to May 2023
Go to Market Advisor, Interim Head of Marketing - Online Education at AvH Associates LLC in July 2022 to April 2023
Marketing & Go to Market Strategy Advisor - Cyber Security at AvH Associates LLC in August 2022 to November 2022
Chief Marketing Officer at ECI Software Solutions in March 2021 to June 2022
Partner & Fractional CMO at Chief Outsiders in February 2015 to March 2021
Strategic Marketing & Go to Market Advisor at ECI Software Solutions in June 2020 to February 2021
Go to Market & Growth Advisor - ECI Software Solutions at Chief Outsiders in June 2020 to February 2021
Chief Marketing Officer - Paycor at Chief Outsiders in May 2019 to May 2020
Chief Marketing Officer at Paycor in May 2019 to May 2020
Go to Market Advisor - Opus Behavioral Health at Chief Outsiders in February 2019 to May 2019
Fractional Chief Marketing Officer - SiteCapture at Chief Outsiders in April 2017 to May 2019
Fractional Chief Marketing Officer - Fielo at Chief Outsiders in July 2015 to April 2019
Fractional Chief Marketing Officer - Realized Holdings at Chief Outsiders in February 2018 to October 2018
Strategic Re-positioning Lead / Fractional CMO - Talemetry at Chief Outsiders in June 2017 to October 2017
Fractional Chief Marketing Officer - Modemetric at Chief Outsiders in February 2015 to October 2017
Founder & President at AvH Associates LLC in March 2011 to March 2016
Interim COO / CMO at SmartRecruiters Software in April 2011 to December 2011
Product Line GM & SVP Marketing at CoreLogic in December 2008 to March 2011
Interim CMO / CEO at AvH Associates LLC in December 2006 to December 2008
Chief Marketing Officer at CallWave (now www.Fuze.com) in January 2005 to January 2007
Vice President Strategic Partnerships at United Airlines Loyalty Services' MyPoints in February 2004 to February 2005
Business Unit CEO & Corporate CMO at Laptop Lane / Aerzone in October 2000 to September 2002
Vice President Marketing at Emmperative - a Procter & Gamble company in September 1998 to October 2000
Director of Marketing at Pan Pacific Hotels Group in February 1994 to May 1998
Marketing, Sales and BD at Westin Hotels & Resorts in January 1990 to February 1994
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Growth Strategies
Revenue & Profit Growth
Executive Management
Marketing Strategy
Strategy
Start-ups
Go-to-market Strategy
Customer Acquisition
Marketing
P&L Management
Business Strategy
Online Advertising
Product Marketing
Private Equity
Change Management
Business Development
E-commerce
Product Management
Social Media
Direct Marketing
Marketing Communications
CRM
Budgets
Cloud Computing
Market Research
Strategic Planning
Business Planning
Online Marketing
Management Consulting
Social Media Marketing
Sales Management
Public Relations
Advertising
Recruitment Advertising
Analytics
Digital Media
Content Management
Sarbanes-Oxley Act
Lead Generation
M&A experience
Strategy Development
Talent Acquisition
Human Resources (HR)
Venture Capital
SaaS
Strategic Partnerships
Coaching
Hospitality Industry
New Business Development
Channel Strategy
Repositioning
Loyalty Program Development
Customer Journeys
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Discover more about SiteCaptureWhat is Adrian Haaften email address?
Email Adrian Haaften at [email protected]. This email is the most updated Adrian Haaften email found in 2026.
What is Adrian Haaften phone number?
Adrian Haaften phone number is +14155726443 and +14153476443.
How to contact Adrian Haaften?
To contact Adrian Haaften send an email to [email protected]. If you want to call Adrian Haaften try calling on +14155726443 and +14153476443.
What is Adrian Haaften net worth?
Adrian Haaften has an estimated net worth of $750,000 to $999,999
What company does Adrian Haaften work for?
Adrian Haaften works for SiteCapture
What is Adrian Haaften's role at SiteCapture?
Adrian Haaften is President
What industry does Adrian Haaften work in?
Adrian Haaften works in the Business Consulting And Services industry.
Adrian Haaften Email Addresses
Adrian Haaften Phone Numbers
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