Adine Deford
Advisor at Primary Venture Partners | Naples, Florida, United States
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Adine Deford serves as the Vice President of Marketing at Informed.IQ, where she leverages over 20 years of experience in technology marketing to drive transformative growth in the fintech sector. Under her leadership, Informed.IQ is revolutionizing consumer lending through the innovative use of artificial intelligence and document automation. By streamlining the processes of credit analysis and document verification, Adine's strategic initiatives are helping lenders make faster, more accurate lending decisions. This not only enhances operational efficiency but also significantly increases revenue through a higher volume of booked loans, reduced manual reviews, and improved compliance.
Adine's expertise in product positioning and messaging has been instrumental in crafting compelling narratives that resonate with both lenders and consumers. She excels in integrated marketing strategies that encompass demand generation and content creation, ensuring that Informed.IQ's value proposition is communicated effectively across various channels. Her commitment to mentoring staffers fosters a culture of creativity and innovation, empowering her team to tackle complex challenges with fresh perspectives.
Key projects under Adine's direction include the development of targeted marketing campaigns that highlight the unique benefits of Informed.IQ's solutions, as well as thought leadership initiatives that position the company as a pioneer in the fintech space. With a strong foundation in inbound marketing, social media strategy, and copywriting, Adine is not only driving brand awareness but also establishing Informed.IQ as a trusted authority in the industry. As she looks to expand her influence further, Adine is open to Board positions where she can continue to share her insights and drive strategic growth in the fintech landscape.
Advisor at Primary Venture Partners in October 2024 to Present
Vice President of Marketing at Stealth Startup in October 2024 to Present
Vice President of Marketing at Informed.IQ in May 2022 to October 2024
Head of Global Partner Marketing at FullStory in November 2021 to May 2022
Head of Global Channel & Alliances Marketing at ASG Technologies in April 2017 to November 2021
CMO at MineralTree, Inc. in February 2016 to April 2017
CMO and VP Channel Development at AppZero in December 2012 to January 2016
CMO at AppZero in December 2012 to January 2015
Vice President, Marketing at AppZero in December 2012 to March 2014
Director of Marketing at Exari Systems in August 2008 to December 2012
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Communication
Brand Awareness
Customer Acquisition
Software
Sales Enablement
Multi-Channel Marketing
Writing
Team Building
Performance Metrics
Marketing Campaign Management
Client Development
Software as a Service (SaaS)
Marketing Leadership
Business-to-Business (B2B)
Team Leadership
Leadership
Brand Development
Copy Editing
SEO Copywriting
Event Management
On-Page Optimization
Inbound Marketing
Copywriting
Software Industry
Brand Management
Web Content Writing
Social Media
Digital Marketing
Go-to-Market Strategy
Content Creation
Messaging
SEO
Marketing Communications
SEM
Blogging
Email Marketing
Strategic Planning
Corporate Communications
Positioning
Web Content
Social Media Marketing
Marketing Strategy
Industry Analyst Relations
Salesforce.com
Enterprise Software
Content Strategy
Project Management
Strategy
Start-ups
Demand Generation
Cloud Computing
Integrated Marketing
Strategic Communications
Marketing
Thought Leadership
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Discover more about Primary Venture PartnersWhat is Adine Deford email address?
Email Adine Deford at [email protected] and [email protected]. This email is the most updated Adine Deford email found in 2026.
What is Adine Deford phone number?
Adine Deford phone number is +16178355540 and +16178945070.
How to contact Adine Deford?
To contact Adine Deford send an email to [email protected] or [email protected]. If you want to call Adine Deford try calling on +16178355540 and +16178945070. (updated on September 13, 2024)
What is Adine Deford net worth?
Adine Deford has an estimated net worth of $750,000 to $999,999
What company does Adine Deford work for?
Adine Deford works for Primary Venture Partners
What is Adine Deford's role at Primary Venture Partners?
Adine Deford is Advisor
What industry does Adine Deford work in?
Adine Deford works in the Software Development industry.
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