I’m a versatile manager with hands-on experience in business development, sales and product management.
Until recently, I founded and led an eCommerce and Saas/Software company in the fitness classes space. In this role I primarily focused on B2B sales and marketing, although I have done extensive B2C-work with SEO, Content Management, Social Media and Email Marketing.
I love advising and working with startups and I never try to impose my ideas on others. Instead, I spend a lot of time understanding the business and the audience before suggesting ideas. I can work well alone, but I’m at my best collaborating with others.
I'm an MBA from London Business School and a Bachelor of Engineering from PES Institute of Technology in Bangalore, India.
I'm available for freelance consulting roles and can be reached either through this profile or by phone at +44 (0) 7554011039
UK & Ireland Partnerships Manager @ From October 2015 to Present (3 months) London, United KingdomManaging Director @ PlayEnable is an eCommerce platform and Saas/CRM for fitness classes. People can find and book fitness classes whereas fitness studios can use PlayEnable's cloud-based Saas/CRM to manage their classes, customer lists, bookings and payments.
My responsibilities included :
- Product development and management
- Business plan development and fundraising
- Brand development, web site traffic growth, web site UX and monetization
- B2C Marketing : Campaign management : email marketing, adwords, content marketing
- B2B Marketing and Sales : Field sales, Tele-sales, cold-calling, email marketing, adwords
- Streamlining various operations processes including customer service, product development.
- Recruitment, coaching & mentoring From March 2012 to August 2015 (3 years 6 months) London, United KingdomEntrepreneur in Residence @ From May 2015 to May 2015 (1 month) London, United KingdomMarketing Strategy Consultant @ This project at the Philippine Stock Exchange involved figuring out issues with companies in the region to list/IPO at the exchange. Responsibilities included :
- Working with the Business Development and Marketing team to conduct internal interviews at the exchange and auditing the entire listing process including from start to finish
- Performing primary research interviewing C-Level stakeholders at various top listed and unlisted regional companies, investment bankers and brokers
- Providing recommendations to the Philippine Stock Exchange board on overall process and creating a roadmap to improve the entire business development, marketing and listing process From August 2011 to September 2011 (2 months) Marketing and Business Development Consultant @ I was a Marketing and Business Development consultant for Honeywell's Energy Services team near London, UK. The project was to research business development and product opportunities for Honeywell's Energy services group in the European Smart/Sustainable Cities space.
My responsibilities included :
- Analysing sustainable/smart city mandates and infrastructure at over 16 EU cities covering Solar, Wind, Transport & Water technology verticals.
- Providing city-level recommendations on various partnerships that Honeywell should enter into.
- Developing city-level product, partnership & go-to-market strategies to capture the $100B+ market. From June 2011 to August 2011 (3 months) London, United KingdomSenior Business Development Manager @ IAC Electricals is India's oldest manufacturers of hardware fittings for power lines. My responsibilities as a Senior Manager included :
- Managing existing accounts with Reliance, Tata, L&T
- Overseeing various manufacturing and supply-chain processes and systems
- Vendor Management : Auditing, managing and developing new vendors for a number of different hardware products From November 2007 to July 2010 (2 years 9 months) Kolkata Area, IndiaManager of Business Development @ As a business development manager, my role spanned everything from Vendor development all the way upto Product and Project management. Some responsibilities included :
- Vendor Development : Auditing and developing contract manufacturers all over India to develop everything from Circuit boards (PCBs) to Steel meshes
- Managing the process of designing various products all all the way upto 3D printing for clients including HP, Kodak and Orbotech. From July 2004 to October 2007 (3 years 4 months) Israel
MBA, Business Administration @ London Business School From 2010 to 2012 Master of Business Administration (MBA), Business Administration and Management, General @ Australian Graduate School of Management From 2011 to 2011 Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering @ PES Institute of Technology From 2000 to 2004 Abhishek Garodia is skilled in: Business Strategy, Market Entry, Financial Modeling, Entrepreneurship, Strategy, Management Consulting, Emerging Markets, Start-ups, Competitive Analysis, Due Diligence, Venture Capital, Business Development, Corporate Finance, Private Equity, Valuation