Yu Welch

One of most important forces shaping the 21st century is the global movement of people with a passion for using business as a force for good. This movement is large and growing: tens of millions of consumers, trillions of dollars of investment, 50% of the world’s workforce, and tens of thousands of businesses, all with a shared purpose to harness the power of markets for positive social change. Business, and more specifically our relationship to business, is changing, fundamentally and permanently. Business – where we work, where we shop, what we buy, where we invest – has become an emblem of our identity. Rolling Stone captured the moment when music became an emblem of identity and an instrument of social change. B the Change Media will capture this turning point for business. B the Change Media is a new company designed to tell the compelling stories of this movement and to disseminate them widely across print, digital, video, and live event platforms. With the passionate promotional support of B Lab and the leaders of this movement − the community of more than 1,200 Certified B Corporations, their 50,000 employees, and their 40MM followers − B the Change Media is uniquely positioned to seize this market opportunity and to dramatically broaden and deepen engagement with entrepreneurs, managers, employees, investors, and citizens in one of the most important discussions of our time. Simply put, B the Change Media will inspire and empower millions of people to use business as a force for good.