Umaima Merchant

FOOD & BEVERAGE INDUSTRY EXPERTS - Identification of new business opportunity/whitespace - Inspiration, ideation, creative, and concept development - Consumer insights - Product design and development - Brand design and development - Scale-up and commercialization - Food trend and food behavior tracking, analysis, insight tours, category and culinary deep dives Mattson is North America’s most successful independent developer of new foods and beverages for the retail food and chain restaurant industries. Since 1977, we have worked with industry icons such as Pepsico, General Mills, McDonald’s, and Starbucks and as well as smaller disruptive brands such as popchips, Blue Bottle Coffee, Annie’s, Happy Family, Argo Tea Cafés, and Organic Girl, to help them identify new business and product opportunities, formulate the early prototypes, develop the branding, positioning, and packaging, test them with consumers, and commercialize the winning products in contract manufacturing plants or in our clients’ own facilities. We are a 65-person, employee-owned company that operates nimbly and efficiently, which allows our clients to be smarter and quicker in getting new products to market. We provide hands-on resources to our clients, but more importantly, we provide expertise, insight, and award-winning creativity across food categories, segments, and channels. Mattson is located in the San Francisco Bay Area.