Troy Stringer

WAIR is inventing Sizeless Commerce. Shoppers hate using traditional sizing tools, such as size charts, model dimensions, and size based reviews. In fact, 35% of abandoned carts are due to size confusion and 72% of all returns are for size and fit reasons. WAIR developed a product and size recommendation solution where we predict the body dimensions of the shoppers and align them with the a custom recommendation algorithm built for each product. It is so powerful, that new shoppers that use WAIR convert 700% higher than those that use a size chart. Those same shoppers tend to return their products for size and fit reasons 20% less. WAIR also collects powerful data on the shoppers journey, which is fed back to the operating teams to help with product design, inventory management, and customer support.