Stina Westerstad, CEO at BabyBjörn AB

Stina Westerstad

CEO at BabyBjörn AB | Greater Stockholm Metropolitan Area, Sweden

Profile last verified June 2026
Retail Verified Profile Greater Stockholm Metropolitan Area, Sweden Lunds universitet
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Personal Email

***@live.se

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Phone Number

(**) *** *** 391

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Stina Westerstad Socials
Stina Westerstad Work Experience

CEO at BabyBjörn AB in September 2019 - Present

Chairman of the Board at Röhnisch Sportswear AB in June 2022 - Present

Board Member at Skincity in May 2019 - November 2022

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Member Board Of Directors at Nelly.com in May 2019 - May 2022

Managing Director at Afound in August 2018 - May 2019

Global Buying Director at H&M in June 2012 - July 2018

Online responsible Buying office at H&M in August 2009 - October 2010

Division Manager Ladies at H&M in August 2003 - June 2008

Division Manager Baby and Kids at H&M in August 2001 - July 2003

Head of Merchandising Belgium at H&M in January 2001 - August 2001

Business Controller at H&M in August 1999 - January 2001

Stina Westerstad Education

Lunds universitet, July 1994

About Stina Westerstad’s Current Company
BabyBjörn AB

Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Discover more about BabyBjörn AB
Stina Westerstad’s Colleagues
Heli Fleetwood

Heli Fleetwood

Sweden

Global Digital Marketing Manager at BabyBjörn

Global Digital Marketing Manager at BabyBjörn AB
(November 2023 – Present)

Serkan Kizilirmak

Serkan Kizilirmak

Borås, Västra Götaland County, Sweden

Textile Engineer

Quality Technician at BabyBjörn AB
(March 2025 – Present)

AL

Annika Lofmark

Stockholm County, Sweden

Global Head Of Communications at BabyBjörn AB

Head of Communications at BabyBjorn
(August 1997 – Present)

MV

Maria Verykokou

Sweden

EMEA e-Commerce Manager at BabyBjörn AB

EMEA e-Commerce Manager at BabyBjörn AB
(June 2021 – Present)

Sally Braid

Sally Braid

Stockholm, Stockholm County, Sweden

EMEA Marketing, BabyBjörn

EMEA Marketing Manager at BabyBjörn AB
(Apr 2025 – Present)

Fredrik Ohlsson

Fredrik Ohlsson

Stockholm, Stockholm County, Sweden

CEO I Advisor I Board Member - Retail I Consumer Goods

Chief Executive Officer at BabyBjörn AB
(Nov 2025 – Present)

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Frequently asked questions about Stina Westerstad

What is Stina Westerstad email address?

Email Stina Westerstad at [email protected] and [email protected]. This email is the most updated Stina Westerstad's email found in 2026.

How to contact Stina Westerstad?

To contact Stina Westerstad send an email to [email protected] or [email protected]. (updated on November 29, 2025)

What company does Stina Westerstad work for?

Stina Westerstad works for BabyBjörn AB.

What is Stina Westerstad's role at BabyBjörn AB?

Stina Westerstad is CEO

What industry does Stina Westerstad work in?

Stina Westerstad works in the Retail industry.

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