Sofia Edholm, Country Manager Sweden at Too Good To Go

Sofia Edholm

Country Manager Sweden at Too Good To Go | Stockholm County, Sweden

Profile last verified June 2026
Food & Beverages Verified Profile Stockholm County, Sweden Uppsala University
Verified

Personal Email

***@gmail.com

Personal • High Confidence

Phone Number

(**) *** *** 162

Sweden • Phone

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Sofia Edholm serves as the Country Manager for Sweden at Too Good To Go, a certified B Corp that operates the world's largest marketplace for surplus food across Europe, Australia, and North America. An alumnus of Uppsala University, she directs national commercial operations within the food and beverage industry while expanding the network of local retail and hospitality partners. In this leadership capacity, she supports a corporate initiative that has successfully rescued over 500 million meals from waste since the company’s 2016 launch.

BEST APPROACH TO REACH Sofia Edholm

Utilize the high-confidence personal email channel to deliver a targeted outreach message that highlights how your sustainability or food logistics services directly support local partner acquisition and waste reduction initiatives in Sweden.

Sofia Edholm Socials
Sofia Edholm Work Experience

Country Manager Sweden at Too Good To Go in August 2021 - Present

Commercial Director at Compass Group Sweden in June 2019 - August 2021

Senior Director Global Marketing Consumer Relations & Loyalty at Volvo Cars in March 2018 - May 2019

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Head of Marketing & Customer Experience at SJ AB in January 2017 - February 2018

Expertteam - Owned Channels at Sveriges Annonsörer in April 2016 - February 2018

Head of Customer Intelligence and Loyalty at SJ AB in January 2011 - December 2016

CEO at SWEDMA in October 2008 - December 2010

Director EuroBonus Communication at Scandinavian Airlines in August 2006 - December 2008

Director EuroBonus Partnership at Scandinavian Airlines in August 2004 - August 2006

Director Online sales and Partnership - snowflake at Scandinavian Airlines in January 2003 - August 2004

Director Digital direct channel at Scandinavian Airlines in June 2001 - January 2003

Project Manager at Wideyes in January 1999 - January 2001

Management Trainee at Telia InfoMedia in January 1997 - January 1999

Sofia Edholm Education

Uppsala University, Hållbar utveckling och CRS

INSEAD

Sofia Edholm Skills
CRM Loyalty Programs Direct Marketing Team Leadership Customer Experience Customer Retention Customer Acquisition Customer Focus Email Marketing Internet Strategy Business Strategy Market Intelligence Consumer Insights Consumer Behavior Loyalty Program Development Customer Insight Business Development Strategy Segmentation Marketing Management Digital Marketing Management Sales B2B Online Marketing Customer Relationship Management (CRM) crm salesforce Customer Journey Mapping adobe Customer Value Consumer Insight Customer Loyalty Cross-functional Team Leadership Team Building nki nps Marketing Marketing Strategy Digital Strategy Online Advertising Change Management Project Management E-commerce Leadership User Experience (UX) Customer Data Customer Service Management Strategic Planning Negotiation
About Sofia Edholm’s Current Company
Too Good To Go

Too Good To Go is a global social impact company that connects users with partners to rescue unsold food and stop it from going to waste. With over 120 million registered users and more than 180,000 active partners across 19 countries in Europe, Australia and North America, Too Good To Go is a certified B Corp company that operates the world's largest marketplace for surplus food. Since its launch in 2016, Too Good To Go has helped to save over 500 million meals from going to waste, the equivalent to avoiding 1.35 million tonnes of CO2e, 405 billion litres of water use and 1.4 billion m2 of land use.

Discover more about Too Good To Go
Sofia Edholm’s Colleagues
Leonardo Lotto

Leonardo Lotto

Italy

CEMS MiM graduate at National University of Singapore Business School (NUS) | NOVA | USYD

Adjunct Professor at Università della Valle d'Aosta
(November 2024 – January 2025)

Reece Shannonsinclair

Reece Shannonsinclair

St Albans, England, United Kingdom

♻️ Helping global retailers leverage Tech & AI, to fight food waste and save the planet 🌍 | ex Worldpay, HSBC & Tink (a Visa company)

Global Director - Solution Consulting & Implementation at Too Good To Go
(November 2023 – Present)

Sam Gorceybiblowitz

Sam Gorceybiblowitz

San Francisco, California, United States

Sales @ Franki

Enterprise Account Executive at Franki
(April 2025 – Present)

Teo Carrancio

Teo Carrancio

Santander, Cantabria, Spain

Sales Team Lead - North region & Canary Islands

Sales Team Lead - North Region at Too Good To Go
(May 2022 – Present)

Christophe Diercxsens

Christophe Diercxsens

Brussels Metropolitan Area

Public Affairs Director at Too Good To Go | EU Climate Pact Ambassador

Global Public Affairs Director at Too Good To Go
(June 2022 – Present)

Frederico Mayer

Frederico Mayer

Portugal

Business Development Manager - Away From Home Portugal

Business Development Manager at Kraft Heinz
(April 2025 – Present)

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Frequently asked questions about Sofia Edholm

What is Sofia Edholm email address?

Email Sofia Edholm at [email protected] and [email protected]. This email is the most updated Sofia Edholm's email found in 2026.

How to contact Sofia Edholm?

To contact Sofia Edholm send an email to [email protected] or [email protected].

What company does Sofia Edholm work for?

Sofia Edholm works for Too Good To Go.

What is Sofia Edholm's role at Too Good To Go?

Sofia Edholm is Country Manager Sweden

What industry does Sofia Edholm work in?

Sofia Edholm works in the Food & Beverages industry.

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