Shamini Raja

The Simple Sum is a purpose-driven financial literacy platform that empowers young adults to achieve financial independence. We simplify complex financial concepts into easy-to-digest, bite-sized pieces through our signature comics, infused with a unique blend of humour and practical advice, making learning about money simple, engaging, and educational. Our content spans articles, comics, events, and books – the first one to be launched later this year. All of these are designed to equip our community with the tools they need to improve financial literacy, build financial resilience, and ultimately attain financial independence. With a vision to help our community start financial independence young, we are currently building an EdTech platform focused on financial education for children and tweens with curriculum-based teaching and learning, and AI-enabled personalisation. Founded and headquartered in Singapore, we are currently present in five countries in Southeast Asia, including Brunei, Indonesia, Malaysia, and the Philippines, with more than 700,000 followers.